The internet industry encompasses global digital connectivity, cloud computing, digital commerce, and online services. It drives modern communication, business operations, and technological innovation, serving as the critical foundational infrastructure for the modern global digital economy.
The internet industry encompasses global digital connectivity, cloud computing, digital commerce, and online services. It drives modern communication, business operations, and technological innovation, serving as the critical foundational infrastructure for the modern global digital economy.
Est Annual Spend
$9.3M
Repeat Buy Rate
79.17%
GREAT% Direct Response
81%
GREATEst. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $2.3M monthly podcast ad spend and a 79% repeat buy rate and promotes 81% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Uber Internet | $11.6M | -86% | 1% | Direct response | 2.4ad units | 2710total |   +1 |
 Tinder Internet | $8.3M | +7% | 33% | Direct response | 2.6ad units | 94total |   +1 |
 Angel Soft Internet | $4.5M | +100% | 0% | Brand awareness | 2.4ad units | 887total |   +1 |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Tinder
0:00 / 0:31#1 Tinder
Run on 1x episode
#2 Getter
0:00 / 0:44
#3 Minted
0:00 / 1:39Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Call Her Daddy Society & Culture | 3,869,658 | 6.33 /mo | 100.0% | 20 | 0.67 | 100.0% | 50.0% | |
 Crime Junkie True Crime | 7,358,140 | 1.67 /mo | 0.0% | 5 | 0.28 | 100.0% | 0.0% | |
 The Joe Rogan Experience Comedy | 5,395,059 | 1.33 /mo | 0.0% | 4 | 0.07 | 100.0% | 0.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.