International Affairs involves diplomacy, policy coordination, and global engagement through governments, NGOs, and multinational corporations, focusing on economic development, security, and multilateral cooperation, with growing demand for data analysis and AI fluency among professionals.
International Affairs involves diplomacy, policy coordination, and global engagement through governments, NGOs, and multinational corporations, focusing on economic development, security, and multilateral cooperation, with growing demand for data analysis and AI fluency among professionals.
Est Annual Spend
$23.3k
Repeat Buy Rate
83.33%
GREAT% Direct Response
57%
OKAYEst. Spend
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The Bottom Line
This industry has an estimated $5.8K monthly podcast ad spend and a 83% repeat buy rate and promotes 57% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Human Rights Foundation International Affairs | $47.9K | +1622% | 60% | Direct response | 1.3ad units | 5total |   +1 |
 US Department of Defense International Affairs | $21.6K | -100% | 16% | Brand awareness | 1.3ad units | 25total |   +1 |
 Disorder Podcast International Affairs | $1.1K | 0% | 0% | Direct response | 1.5ad units | 3total |   |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Human Rights Foundation
0:00 / 1:25#1 Human Rights Foundation
Run on 1x episode#2 US Department of Defense
0:00 / 1:06#3 Human Rights Foundation
0:00 / 1:22Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 Pod Save the World Government | 563,224 | 0.33 /mo | 0.0% | 1 | 0.06 | 0.0% | 0.0% | |
 TRUE ANON TRUTH FEED Government | 67,640 | 0.33 /mo | 100.0% | 1 | 0.04 | 0.0% | 0.0% | |
Thomas Paine Podcast Sports | 20,420 | 0.33 /mo | 0.0% | 5 | 0.01 | 100.0% | 0.0% | |
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