Waking Up is a mindfulness and meditation company founded by Sam Harris, a neuroscientist and philosopher. The company is based in Encino, California, and focuses on developing a meditation app that offers a deep understanding of mindfulness. The app goes beyond simple relaxation techniques, exploring the nature of the mind and self-awareness.

The Waking Up app features guided meditations led by Sam Harris and other instructors, along with theoretical lessons that delve into mindfulness principles and psychology. It includes a 28-day introductory course to help users build a solid meditation foundation, daily quotes for inspiration, and conversations on various topics such as Stoicism and effective altruism. The company emphasizes inclusivity by offering free access or scholarships for those in need.

Waking Up targets individuals seeking a science-based approach to mindfulness, combining practical meditation with philosophical insights. The app is designed for those who appreciate high-quality content and a rational perspective on spirituality. The company is committed to alleviating human suffering and donates at least 10% of its profits to effective charities.