Upgrade Labs

Upgrade Labs is the world’s first Human Upgrade™ Center, founded in 2017 by Dave Asprey, known for creating Bulletproof® Coffee. The company focuses on helping individuals enhance their physical, cognitive, and cellular performance through advanced science and technology. Unlike traditional gyms or med spas, Upgrade Labs offers personalized services that optimize recovery, energy, strength, and longevity based on individual health data and goals.

The center provides a range of services, including non-invasive cell health analysis, recovery techniques, and performance enhancement technologies. Members can benefit from biohacking methods such as lymphatic massage, Pulsed Electromagnetic Field (PEMF) therapy, and cold therapy, all aimed at improving health at the cellular level. Upgrade Labs welcomes individuals of all ages and fitness levels, making biohacking accessible to a wider audience. Since starting to franchise in 2021, the company has been expanding its reach, offering opportunities for motivated owners to bring its innovative services to new communities.