Tostitos

Frito-Lay, Inc. is a prominent American snack food company based in Dallas, Texas. Established in 1961 through the merger of The Frito Company and H.W. Lay & Company, it has become a global leader in the snack food industry. As a wholly owned subsidiary of PepsiCo since 1965, Frito-Lay significantly contributes to PepsiCo's revenues, accounting for at least 25% of its annual sales.

The company produces a wide variety of popular snack foods, including Fritos corn chips, Lay’s potato chips, Ruffles, Cheetos, Doritos, Tostitos, and Rold Gold pretzels. Each of these brands has achieved annual worldwide sales exceeding $1 billion. Frito-Lay operates an extensive manufacturing and distribution network, with numerous plants and a dedicated workforce. The company is committed to innovation, investing in research and development to create new products and enhance existing ones. Its marketing strategies focus on fun and shareability, appealing to a diverse consumer base across various age groups.