Tire Rack

Tire Rack is a family-founded company established in 1979 in Indiana by Peter Veldman. It has become a leading online tire and wheel retailer, pioneering the transition from traditional in-person purchases to mail order and ecommerce. With annual sales reaching approximately $1 billion, Tire Rack focuses on selling high-performing, correctly fitting tires directly to customers through phone and online channels, ensuring competitive pricing and fast delivery.

The company offers a wide range of tires and wheels from 26 major tire brands and 60 wheel brands, supported by extensive inventory across ten distribution centers. Tire Rack is known for its rigorous tire testing program, which includes proprietary test tracks and winter testing in Sweden, providing customers with detailed performance data. In addition to tires and wheels, Tire Rack also provides performance parts and accessories, helping customers find the right products for their vehicles and driving conditions. With a commitment to customer service and expertise, Tire Rack has built a strong reputation in the industry.