Rider Cup with Now

NOW TV is a subscription-based streaming television service operated by Sky Group, headquartered in London, United Kingdom. Launched in 2012, it offers a contract-free platform for live TV and video-on-demand content. The company, incorporated in 2014, employs around 456 people and generates annual revenues of approximately $31.6 million.

NOW TV provides various membership packages, known as "passes," which allow customers to access different types of content on a pay-as-you-go basis. These passes include the Entertainment Pass for popular TV shows, the Cinema Pass for a wide selection of films, and the Sports Pass for live sports events. The service is available on multiple platforms, including digital media players, apps for computers and mobile devices, and some game consoles.

Targeting consumers in the UK and Ireland, NOW TV offers flexible streaming options for viewers who prefer no-contract access to premium entertainment. The company utilizes advanced data analytics to enhance customer experience, providing personalized content recommendations and improving service delivery.