Omnia Fishing

Omnia Fishing is a Minneapolis-based e-commerce company that specializes in fishing gear and tackle. It offers a unique "shop-by-lake" platform, allowing anglers to find and purchase gear tailored to specific bodies of water. This innovative approach utilizes detailed lake data, including water clarity, species present, and seasonal patterns, to recommend the most suitable tackle and techniques for each location.

The company provides a wide range of fishing tackle, gear, accessories, and apparel, all curated to match the specific conditions of individual lakes. Omnia Fishing also features a PRO membership that offers advanced tools such as water temperature, clarity, contour maps, and fishing reports for thousands of U.S. water bodies. This membership enhances the angler's experience by consolidating essential fishing information in one accessible platform.

Founded by Matt Johnson, Omnia Fishing serves a diverse customer base, from casual anglers to serious fishing enthusiasts. The company focuses on expanding its product selection and improving user experience while engaging the community through fishing reports and personalized recommendations.