Nulo

Nulo Pet Food is a premium pet nutrition company based in Austin, Texas, founded by Michael Landa. The company is dedicated to providing high-quality pet food that supports the health and energy of dogs and cats. Nulo focuses on animal-based protein, low carbohydrates, and low-glycemic ingredients, incorporating a patented probiotic to enhance digestion and overall well-being.

Nulo offers a variety of recipes for both dog and cat food, featuring high levels of real meat protein and functional ingredients like spelt, lentils, and sweet potatoes. Their product line includes dry kibble, Cold Pressed pet food, shelf-stable Gently Cooked Meals, functional treats, and dental chews. Nulo's marketing efforts highlight their commitment to nutrition, targeting pet owners who prioritize quality food for their pets, particularly those focused on maintaining healthy weight and digestive health.