Nidecker Snowboards is a family-owned Swiss company with a rich history dating back to 1887. Founded by Henri Nidecker in Etoy, Switzerland, the company transitioned from woodworking to become a key player in the snowboarding industry, officially entering the market in 1984. Headquartered in Rolle, Switzerland, Nidecker is now managed by the fifth generation of the Nidecker family, with Henry Nidecker as CEO. The company is the second largest snowboard manufacturer globally and owns several well-known brands, including Flow, Jones, NOW, YES, and Rome.
Nidecker is recognized for its high-quality snowboards, which feature precision craftsmanship and durable wood construction. The company has a legacy of innovation, introducing technologies such as the 4x2 insert pattern for bindings and the first asymmetrical snowboard. Nidecker's products cater to a wide range of snowboarders, from enthusiasts to professionals, who value quality, performance, and Swiss craftsmanship. Their commitment to innovation and the culture of snowboarding has established Nidecker as a respected name in the industry.
Nidecker Snowboards is a family-owned Swiss company with a rich history dating back to 1887. Founded by Henri Nidecker in Etoy, Switzerland, the company transitioned from woodworking to become a key player in the snowboarding industry, officially entering the market in 1984. Headquartered in Rolle, Switzerland, Nidecker is now managed by the fifth generation of the Nidecker family, with Henry Nidecker as CEO. The company is the second largest snowboard manufacturer globally and owns several well-known brands, including Flow, Jones, NOW, YES, and Rome.
Nidecker is recognized for its high-quality snowboards, which feature precision craftsmanship and durable wood construction. The company has a legacy of innovation, introducing technologies such as the 4x2 insert pattern for bindings and the first asymmetrical snowboard. Nidecker's products cater to a wide range of snowboarders, from enthusiasts to professionals, who value quality, performance, and Swiss craftsmanship. Their commitment to innovation and the culture of snowboarding has established Nidecker as a respected name in the industry.