Newtonic

Neutonic is a UK-based company that specializes in nootropic beverages and supplements aimed at enhancing cognitive function, focus, and productivity. Founded in November 2023 by fitness influencer James Smith, podcaster Chris Williamson, manager Luke Betts, and Genflow CEO Shan Hanif, Neutonic has quickly become a prominent brand in the functional drink market, achieving a valuation of $20 million after raising $3.7 million in its initial funding round.

The company's flagship product is the Productivity Drink, a zero-sugar beverage containing 120mg of caffeine, designed as a mindful alternative to coffee and traditional energy drinks. It includes brain-boosting ingredients like Cognizin, Rhodiola rosea, and Panax ginseng, which are known to improve mental clarity and performance. Neutonic also offers a range of nootropic products, including on-the-go powder packets and caffeine-free “Focus Blend” brain capsules, tailored to support cognitive function throughout the day. The brand targets health-conscious consumers interested in biohacking and mental performance optimization, emphasizing transparency about its ingredients.