WowWee is a consumer technology company founded in 1988 by Canadian brothers Richard and Peter Yanofsky. Initially an OEM manufacturer, the company transitioned to creating and marketing its own brand of toys, focusing on affordable and innovative technology in entertainment products.

WowWee is renowned for its pioneering robotic toys, including the Robosapien, which launched in 2004 and sold over 6 million units. The company's product lineup features robotic animals, interactive toys like MiPosaur, and gadgets that incorporate advanced technologies such as Bluetooth connectivity and gesture recognition. WowWee also supports third-party app development through its WowWee Labs, providing free software development kits to enhance product interactivity.

With a commitment to innovation, WowWee serves a diverse customer base, including children and adults who enjoy technology-driven toys and entertainment devices. The company emphasizes imaginative design and advanced technology in its offerings, catering to a global market of tech-savvy consumers.