SoundCloud is a global music streaming and audio distribution platform founded in 2007 in Berlin, Germany. It was created by sound designer Alexander Ljung and electronic musician Eric Wahlforss. Launched in 2008, SoundCloud started as a social media platform for musicians to upload, share, and collaborate on audio content, fostering direct connections between artists and fans.

Today, SoundCloud operates in over 190 countries, boasting more than 76 million active users each month and over 200 million audio tracks. The platform allows independent musicians, DJs, producers, and established artists to upload and promote their music through both free and paid membership options. SoundCloud also provides tools for artist development, including analytics and monetization features, while emphasizing community engagement and collaboration. Additionally, it offers advertising opportunities for brands to connect with its diverse user base. SoundCloud's unique blend of social media and licensed streaming distinguishes it in the music industry.