Feastables Inc. is a chocolate and snack brand founded by YouTuber Jimmy Donaldson, known as MrBeast, and officially launched in January 2022. The company aims to provide better-for-you, high-quality snacks that reflect MrBeast’s values of simplicity and enjoyment. Feastables focuses on creating fun and healthier alternatives, inspired by MrBeast’s personal experiences with Crohn’s disease.
The brand primarily offers organic chocolate bars branded as "MrBeast Bars," made with minimal, natural ingredients. Varieties include dark organic chocolate, quinoa crunch, and almond milk chocolate bars, all manufactured in Peru. Feastables engages customers through interactive promotions and sweepstakes, including large prize giveaways and contests featured in MrBeast's videos. Initially launched direct-to-consumer, the brand has expanded its retail presence to stores like Walmart and has reached international markets, including the UK, Australia, New Zealand, and South Africa.
Feastables Inc. is a chocolate and snack brand founded by YouTuber Jimmy Donaldson, known as MrBeast, and officially launched in January 2022. The company aims to provide better-for-you, high-quality snacks that reflect MrBeast’s values of simplicity and enjoyment. Feastables focuses on creating fun and healthier alternatives, inspired by MrBeast’s personal experiences with Crohn’s disease.
The brand primarily offers organic chocolate bars branded as "MrBeast Bars," made with minimal, natural ingredients. Varieties include dark organic chocolate, quinoa crunch, and almond milk chocolate bars, all manufactured in Peru. Feastables engages customers through interactive promotions and sweepstakes, including large prize giveaways and contests featured in MrBeast's videos. Initially launched direct-to-consumer, the brand has expanded its retail presence to stores like Walmart and has reached international markets, including the UK, Australia, New Zealand, and South Africa.
