Mossy Oak is an American outdoor lifestyle brand founded in 1986 by Toxey Haas in West Point, Mississippi. The company specializes in outdoor clothing and equipment, particularly known for its innovative camouflage patterns that help hunters blend into natural environments. Mossy Oak has developed over 25 proprietary camouflage patterns, including Bottomland and Break-Up Country, which enhance concealment in various terrains.

Operating under Haas Outdoors, Inc., Mossy Oak has grown to a mid-sized company with around 140 employees. The brand emphasizes a connection to nature and wildlife, catering to hunters, outdoor enthusiasts, and landowners. Its offerings include camouflage apparel, licensed clothing products, tree nurseries for habitat management, dog training services for gun dogs, and a real estate agency focused on rural and recreational land sales. Mossy Oak is dedicated to fostering a community that values wildlife conservation and the outdoor lifestyle.