MLA

Meat & Livestock Australia (MLA) is a public company that supports the Australian red meat and livestock industry, including beef, sheep, and goat producers. It collaborates with the Australian Government and industry stakeholders to provide marketing, research, and development services aimed at enhancing the industry's prosperity and sustainability. MLA is funded through transaction levies on livestock sales, government contributions, and voluntary industry partner funding.

MLA focuses on several key areas, including research and development to drive innovation in genetics, animal health, and production efficiency. It conducts marketing campaigns to promote Australian red meat and provides market data, such as the Eastern Young Cattle Indicator, to inform producers. Additionally, MLA manages on-farm assurance programs and livestock traceability systems, offering resources to assist producers with various challenges. With a vision of enduring prosperity for the industry, MLA plays a vital role in supporting the competitiveness of Australian red meat in both domestic and international markets.