Marketing Effectiveness: Applying Marketing Science for Brand Growth

Kogan Page Publishing is an independent global publisher founded in 1967, with offices in London and New York. The company specializes in expert-led business books and digital content, producing high-quality professional and academic materials. Kogan Page has over 1,000 titles in print, covering various business disciplines, including business strategy, human resources, marketing, finance, and more.

In addition to traditional books, Kogan Page offers digital solutions like KoganPage+, which provides ebook access to textbooks for academics, and Kogan Page Online Learning, featuring online training courses based on bestselling book series. The company collaborates with respected professional bodies and organizations to enhance the authority of its content. Kogan Page serves a diverse audience, including students, professionals, and corporate clients, supporting their career development and industry knowledge.