Liquid Death

Liquid Death is a Los Angeles-based company that offers premium canned mountain water. Founded in 2017 by Mike Cessario, the brand aims to disrupt the bottled water market with its edgy, heavy metal aesthetic. Liquid Death packages natural spring water in tallboy aluminum cans, promoting sustainability by using recyclable materials instead of plastic bottles.

The company provides both still and sparkling mountain water, appealing to young, alternative consumers who appreciate humor and counterculture. Liquid Death is available in over 60,000 retail locations across the United States, including major chains like Target and Whole Foods, and has a strong online presence, often ranking as a top seller on Amazon. The brand's marketing strategy focuses on irreverence and lifestyle engagement, targeting venues such as bars and tattoo parlors to reinforce its unique identity. Liquid Death has experienced significant growth, with revenue projections indicating continued expansion.