political organization
Lincoln Square
Website: lincolnproject.us
Overview
The Lincoln Project is an American political action committee (PAC) and pro-democracy organization founded in December 2019 by moderate conservatives and former Republican Party members. Its mission is to preserve and defend American democracy by opposing Donald Trump and the MAGA movement.
The organization gained attention during the 2020 U.S. presidential election by creating impactful political advertisements aimed at preventing Trump's re-election. It endorsed Democratic nominee Joe Biden and supported Kamala Harris in the 2024 election cycle. The Lincoln Project employs emotionally charged messaging and imagery to connect with Republican voters, focusing on swing states and key demographics like college-educated women and suburban voters.
In addition to political advertising, The Lincoln Project has expanded into media production with platforms like LPTV, aiming to influence public discourse. The organization targets American voters, particularly those disillusioned with Trump, and engages donors committed to defending democratic values.
The organization gained attention during the 2020 U.S. presidential election by creating impactful political advertisements aimed at preventing Trump's re-election. It endorsed Democratic nominee Joe Biden and supported Kamala Harris in the 2024 election cycle. The Lincoln Project employs emotionally charged messaging and imagery to connect with Republican voters, focusing on swing states and key demographics like college-educated women and suburban voters.
In addition to political advertising, The Lincoln Project has expanded into media production with platforms like LPTV, aiming to influence public discourse. The organization targets American voters, particularly those disillusioned with Trump, and engages donors committed to defending democratic values.
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