Laird Superfood

Laird Superfood is a plant-based superfood company founded in 2015 by big-wave surfer Laird Hamilton and Paul Hodge in Kauai, Hawaii. The company began with a mission to enhance morning coffee routines by incorporating healthy plant-based fats and real-food ingredients. This led to the creation of their original Sweet & Creamy Superfood Creamer, which combines MCTs and coconut fats for sustained energy.

The company offers a variety of products, including plant-based creamers, functional mushroom blends, organic coconut water, and clean superfood beverages like coffee and hot chocolate. All products are crafted with natural ingredients, focusing on nutritional density and functionality, appealing to health-conscious consumers, athletes, and outdoor enthusiasts. Laird Superfood emphasizes sustainability and clean nutrition, ensuring its offerings are free from artificial additives and suitable for vegan, keto, and gluten-free diets. The company has a strong market presence, with products available in approximately 5,500 retail stores.