Ireland.com

Tourism Ireland Germany is the German branch of Tourism Ireland, dedicated to marketing Ireland as a top travel and business destination. With a focus on the German market, which is the largest source of visitors from mainland Europe, the organization promotes Ireland through various marketing activities. In 2023, over 463,000 German tourists visited Ireland, contributing significantly to the Irish economy.

The organization participates in major travel fairs, such as CMT in Stuttgart, to inspire German holidaymakers. It also organizes roadshows and networking events in cities like Düsseldorf and Munich to promote Ireland for business events and corporate meetings. Additionally, Tourism Ireland Germany engages in luxury travel marketing, connecting Irish luxury tourism operators with German buyers.

Tourism Ireland Germany collaborates with a wide range of Irish tourism businesses, showcasing iconic attractions, accommodations, and specialized services. The organization targets leisure travelers, business clients, and luxury tourists, emphasizing sustainable tourism development and maintaining strong air connectivity between Germany and Ireland.