Hyperfocus with Rae Jacobson

Universal Music Enterprises (UMe) is the centralized global catalog division of Universal Music Group (UMG). It specializes in managing and marketing UMG’s extensive back catalog of recorded music. UMe focuses on catalog management, reissues, compilations, and synchronization licensing for films, television, and video games. Headquartered in Santa Monica, California, UMe collaborates with UMG’s record labels and operating companies to enhance catalog management and engage diverse consumer segments.

UMe oversees the curation and reissue of classic albums and recordings, including notable releases like John Cougar Mellencamp’s *American Fool* and Tom Petty’s *Greatest Hits*. The division also produces compilation albums and occasionally releases new music from established artists. UMe handles synchronization licensing for audiovisual content, expanding the commercial use of its music assets. Its target audience includes music consumers, film and TV producers, retailers, and artists, ensuring a broad reach for its catalog products. UMe manages iconic artists' catalogs, including The Beatles, Bob Marley, and Nirvana, maximizing the value of UMG’s historic and contemporary music.