Hu is a US-based snacking company founded in 2012 by family members Jordan Brown, Jason Karp, and Jessica Karp. Originally starting as Hu Kitchen, a paleo-inspired fast-casual restaurant in New York City, the company focuses on simple, clean ingredients and a health-conscious ethos. Hu's mission is to unite simple ingredients with unbeatable taste, inspired by the founders' health journeys and research into nutrition.
The company is known for its paleo-friendly, vegan chocolate bars made with organic cacao, unrefined coconut sugar, and cocoa butter. These chocolates adhere to strict Ultrasimple™ ingredient standards, avoiding refined sugars and palm oil. Hu has also expanded its product line to include premium, grain-free crackers, appealing to health-conscious consumers who value ingredient transparency and clean-label options. With products available in over 34,000 stores across the US, Canada, and the UK, Hu continues to grow its presence in the natural snacking market. In 2021, Hu was acquired by Mondelez International, enhancing its distribution and brand visibility.
Hu is a US-based snacking company founded in 2012 by family members Jordan Brown, Jason Karp, and Jessica Karp. Originally starting as Hu Kitchen, a paleo-inspired fast-casual restaurant in New York City, the company focuses on simple, clean ingredients and a health-conscious ethos. Hu's mission is to unite simple ingredients with unbeatable taste, inspired by the founders' health journeys and research into nutrition.
The company is known for its paleo-friendly, vegan chocolate bars made with organic cacao, unrefined coconut sugar, and cocoa butter. These chocolates adhere to strict Ultrasimple™ ingredient standards, avoiding refined sugars and palm oil. Hu has also expanded its product line to include premium, grain-free crackers, appealing to health-conscious consumers who value ingredient transparency and clean-label options. With products available in over 34,000 stores across the US, Canada, and the UK, Hu continues to grow its presence in the natural snacking market. In 2021, Hu was acquired by Mondelez International, enhancing its distribution and brand visibility.
