Fáilte Ireland is the National Tourism Development Authority of Ireland, established to promote the sustainable growth of tourism in the country. It collaborates with government bodies, local authorities, and the tourism industry to enhance Ireland as a competitive tourist destination. Headquartered in Dublin, the organization employs around 446 people and reported revenues of approximately $60.4 million.

Fáilte Ireland's activities focus on four main areas: tourism marketing, training services, product development, and research. It provides marketing support for tourism providers, offers training and mentoring programs, and encourages the development of new tourism products through grant-aid and tax incentives. The organization also conducts research to provide insights into tourism performance, helping to guide industry development. Additionally, Fáilte Ireland supports business tourism by managing bids for large conferences and events in Ireland.