Cheribundi is a private company based in Geneva, New York, founded in 2004 by John Davey. The company specializes in natural tart cherry juice beverages and concentrates, which are known for their health benefits, particularly for athletes. These products are rich in phyto-nutrients and antioxidants that may help reduce muscle soreness and joint inflammation, supporting recovery and muscle rebuilding.

Cheribundi offers a variety of tart cherry juice drinks and concentrated forms for those seeking higher potency. The company has developed a performance line specifically aimed at athletes, highlighting the benefits of muscle recovery. Cheribundi actively engages with its customer base through updated packaging and marketing strategies, including influencer partnerships and initiatives like the "Cheribundi Pit Crew."

The brand is popular among amateur and professional athletes and has established partnerships with sports teams, nutritionists, and health organizations. Cheribundi has sponsored events such as the Boca Raton Bowl and collaborates with initiatives like the Arthritis Foundation’s campaign, reinforcing its commitment to sports nutrition and wellness.