food & beverages
Body Armor
Website: drinkbodyarmor.com
Overview
BODYARMOR Sports Nutrition is a premium sports drink company founded in 2011 by Mike Repole and Lance Collins. The brand focuses on superior hydration, offering beverages enriched with electrolytes, coconut water, and antioxidants. BODYARMOR products are low in sodium, high in potassium, and made with natural flavors and sweeteners, avoiding artificial colors.
The product lineup includes BODYARMOR Sports Drink, BODYARMOR LYTE, BODYARMOR SportWater, and BODYARMOR EDGE, each designed to meet the hydration needs of athletes and active individuals. BODYARMOR gained significant visibility after NBA legend Kobe Bryant became a major shareholder in 2013. The Coca-Cola Company acquired a minority stake in 2018 and fully acquired BODYARMOR in November 2021, enhancing its position in the sports beverage market.
Headquartered in New York, BODYARMOR employs around 500 people and reported revenues of approximately $135.8 million. The brand offers a variety of flavors, including grape, mixed berry, fruit punch, strawberry banana, orange mango, and tropical punch, catering to health-conscious consumers seeking natural hydration options.
The product lineup includes BODYARMOR Sports Drink, BODYARMOR LYTE, BODYARMOR SportWater, and BODYARMOR EDGE, each designed to meet the hydration needs of athletes and active individuals. BODYARMOR gained significant visibility after NBA legend Kobe Bryant became a major shareholder in 2013. The Coca-Cola Company acquired a minority stake in 2018 and fully acquired BODYARMOR in November 2021, enhancing its position in the sports beverage market.
Headquartered in New York, BODYARMOR employs around 500 people and reported revenues of approximately $135.8 million. The brand offers a variety of flavors, including grape, mixed berry, fruit punch, strawberry banana, orange mango, and tropical punch, catering to health-conscious consumers seeking natural hydration options.
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