food & beverages
Black Rifle Coffee
Website: blackriflecoffee.com
Overview
Black Rifle Coffee Company (BRCC) is a premium coffee brand founded in 2014 by former U.S. Army Green Beret Evan Hafer in Salt Lake City, Utah. The company specializes in roasting high-quality coffee and has a mission inspired by military values. BRCC caters to a customer base that includes veterans, active-duty military personnel, first responders, and supporters of American patriotism.
BRCC offers a range of coffee products, including its signature "Freedom Roast," primarily through an online subscription service. The company also operates physical coffee shops in several states and distributes its products in approximately 1,700 retail locations, including Walmart and Bass Pro Shops. In addition to coffee, BRCC engages its audience through media content, including Coffee or Die Magazine, which covers military and coffee culture topics. The company is committed to supporting the veteran community, with a workforce that includes many veterans and initiatives that provide educational and employment support.
BRCC offers a range of coffee products, including its signature "Freedom Roast," primarily through an online subscription service. The company also operates physical coffee shops in several states and distributes its products in approximately 1,700 retail locations, including Walmart and Bass Pro Shops. In addition to coffee, BRCC engages its audience through media content, including Coffee or Die Magazine, which covers military and coffee culture topics. The company is committed to supporting the veteran community, with a workforce that includes many veterans and initiatives that provide educational and employment support.
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