Black Rifle Coffee Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Black Rifle Coffee Company (BRCC) is a premium coffee brand founded in 2014 by former U.S. Army Green Beret Evan Hafer in Salt Lake City, Utah. The company specializes in roasting high-quality coffee and has a mission inspired by military values. BRCC caters to a customer base that includes veterans, active-duty military personnel, first responders, and supporters of American patriotism.

BRCC offers a range of coffee products, including its signature "Freedom Roast," primarily through an online subscription service. The company also operates physical coffee shops in several states and distributes its products in approximately 1,700 retail locations, including Walmart and Bass Pro Shops. In addition to coffee, BRCC engages its audience through media content, including Coffee or Die Magazine, which covers military and coffee culture topics. The company is committed to supporting the veteran community, with a workforce that includes many veterans and initiatives that provide educational and employment support.

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Top Shows

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How Did We Get Here And Can We Get Out Of It?!

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Recent Campaigns

	Shows	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
The Graham Allen Show	The Graham Allen Show 92%	5	4	3	4	5	6	4	4	5	5	1	4	4	6	1	5	3	4	4	5	5	5	4	6	1	Core Performer 92%
Talkin' Cowboys	Talkin' Cowboys 50%	2	2	2	2	3	2	2	2	2	2	3	2	2	2					3	3		1	1	5	2	Core Performer 50%
Dallas Cowboys Podcasts	Dallas Cowboys Podcasts 50%				2	3	2	2	2	2	2	2	2	2	2					3	3	2	2	1	4		Core Performer 50%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%