Alpha Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Safaricom Alpha is an innovation incubator established in 2017 by Safaricom, Kenya’s largest telecommunications provider. Located in Nairobi, it aims to develop new products and services by leveraging insights from M-Pesa, Safaricom's flagship mobile money service. The incubator focuses on expanding fintech solutions and connecting users to various offerings, including digital TV, solar-powered lighting kits, bill payment services, and ride-hailing apps.

Operating as a semi-independent unit within Safaricom, Safaricom Alpha seeks to diversify the company's revenue streams and enhance its product portfolio. It targets M-Pesa users, Safaricom’s mobile subscribers, small businesses, and consumers in Kenya. The incubator is committed to fostering innovation through both in-house development and strategic partnerships.

Est Monthly Spend

Repeat Buy Rate

Direct Response

Est. Spend

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

‌

Top Shows

‌
‌
‌
‌
‌
‌
‌
‌

Ads

Acts: The Unstoppable Church [Acts 17:1-32] Making known the unknown God (part 34) - Steve Parsons

0:00 / 1:30

Brand Awareness

A

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Shows	Week4/27	Week8/10	Week9/14	Week9/28
Grace Community Church \| Tempe, AZ	Grace Community Church \| Tempe, AZ 8%	2	1			Test in progress 8%
TFW Church	TFW Church 8%			2		Test in progress 8%
Horley Baptist Church	Horley Baptist Church 8%				1	Test in progress 8%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%