What to expect on this webinar
In this session we'll show you exactly how the best podcast sellers are using Claude to do more with less. No theory. Just the playbooks, the tools, and the connections that turn a slow workflow into a fast one.
Here's what we'll cover:
The landscape: What everyone's actually doing on Claude. A no-hype tour of how sellers use Claude day to day, and where the real time savings are hiding.
Connecting your data so you stop copying and pasting. Your CRM, your inbox, your call recordings, your ad data. We'll show how to wire these into Claude so it pulls everything together instead of you jumping between ten tabs.
Finding buying signals before your competitors do. How to surface the brands showing intent right now: who's increasing spend, who's new to your category, and where the open conflict gaps are. This is where sellers win deals.
The podcast-specific unlocks. Going deeper on what Claude can do in our world: brand conflict checks, prospect discovery, audience fit, proposals, and reporting. The stuff generic AI advice never touches.
The tools that 10X your speed. Live walkthroughs of Wispr Flow for voice-to-text, plus Claude Cowork and Claude Code for handing off whole tasks instead of single prompts.
Popular Resources
How to advertise on Love Trapped: what it costs, who buys, and how to book
How to advertise on ShowRoughly 7 in 10 ads on Love Trapped are built for direct response, and Indeed and Redfin already buy on Clayton Echard's true-crime feed. Here's how the show is sold, who advertises, and how a buyer books a host-read.
How to advertise on The Mess Around with Hannah and Lamorne: what it costs, who buys, and how to book
How to advertise on ShowNearly every tracked host-read on The Mess Around with Hannah and Lamorne is direct-response, and Quince, Shopify, and Zenni keep coming back. Here's who buys, how the show sells through Headgum, and what a commerce brand should know before booking.
How to advertise on 20/20: what it costs, who buys, and how to book
How to advertise on ShowNearly all of 20/20's host reads run as direct response, with Mint Mobile alone logging roughly 41 to 47 spots. Here's who already buys the true crime feed, how it's sold, and whether it fits a coded-offer campaign.
How to advertise on The Why Files: Operation Podcast: what it costs, who buys, and how to book
How to advertise on ShowGolden Crest Metals has run roughly 13 to 15 host-read spots on The Why Files: Operation Podcast, and Spotsnow attributes nearly all of the show's ad activity to coded direct response. Here's who already buys, how the show is sold, and why finance and DTC offers keep coming back.
How to advertise on The Confessionals: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of tracked ad activity on The Confessionals is direct response, and Rumble Premium, Banyan Botanicals, and Quince all run coded host-reads and come back for more. Here's who buys, how Tony Merkel's read converts, and how to book on a feed sold direct through Merkel Media.
How to advertise on Scrubbing In with Becca Tilley & Tanya Rad: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 96% of ad activity on Scrubbing In to direct response, and anchor buyer DIFF Eyewear has run roughly 24 to 28 host-read appearances. Here's who already advertises to this young, female-skewing audience, how the show is sold, and what a buyer weighing a performance flight needs to know before reaching out.
How to advertise on Voices for Justice: what it costs, who buys, and how to book
How to advertise on ShowNearly all paid reads on Voices for Justice are direct-response, and top spender Quince has run roughly 10 to 12 host-read ads. Here's who already buys Sarah Turney's true crime feed, how the show is sold, and what a female-skewing DTC audience means for your coded offer.
How to advertise on Las Culturistas: what it costs, who buys, and how to book
How to advertise on ShowRoughly six in ten tracked ads on Las Culturistas lean direct response, sold as host-read inventory through the iHeartPodcast Network and quoted per campaign. Here's who already buys, how the reads convert, and how to book a spot.
How to advertise on On the Media: what it costs, who buys, and how to book
How to advertise on ShowHost-reads on On the Media run direct-response about four-fifths of the time, and Progressive has run roughly 33 to 39 ads on the feed. Here's who already buys, how WNYC sells the show on a quoted basis, and whether a coded read pays back for your brand.
How to advertise on Worklife with Molly Graham: what it costs, who buys, and how to book
How to advertise on ShowRoughly 95% of reads on Worklife with Molly Graham are direct-response, and the feed is sold direct on a quoted, per-campaign basis. AT&T, LinkedIn, and Walmart anchor a roster of 67 to 78 brands. Here's who buys, why the format converts, and how to book against an estimated audience of 180,000.
How to advertise on Are You Garbage?: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost every read on Are You Garbage? to direct response, and top spender Chime has run roughly 13 to 15 host-reads. Here's who already buys, how the show is sold, and what its coded-attribution mix means for a DTC or fintech buyer weighing a test.
How to advertise on Real Crime Profile: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 ads on Real Crime Profile run as coded host reads, and Spotsnow data shows Quince, Talkspace, and SoFi already buying that way. Here's who advertises, how the show is sold through Wondery, and whether a true crime feed built on two former investigators fits a direct-response buy.
How to advertise on Pints With Aquinas: what it costs, who buys, and how to book
How to advertise on ShowEssentially all of the host-read ads on Pints With Aquinas read as direct response, and top spender Exodus 90 has run about 65 to 76 of them. Here's who already buys, how the show is sold, and why faith brands convert on Matt Fradd's feed.
How to advertise on Why Is This Happening?: what it costs, who buys, and how to book
How to advertise on ShowMore than 9 in 10 tracked ads on the Chris Hayes podcast are direct response, per Spotsnow. Here's who already buys, how the in-house MSNBC feed sells, and why finance brands like Wise and Navy Federal keep coming back to an affluent, US-based news audience.
Advertising on This is Love: every tracked ad is direct response, and who already buys
How to advertise on ShowEvery tracked ad on This is Love is direct response, Spotsnow data shows, and the roster leans DTC and B2B software. Here's who buys, how the show is sold, and what it takes to book a host-read on this narrative feed from the creators of Criminal.
How to advertise on Dumb Blonde: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost all of Dumb Blonde's tracked ad activity to direct response, and its top spender Mint Mobile has run roughly 97 to 113 host-read ads. Here's who already buys Bunnie XO's feed, how it's sold, and whether a coded read fits your brand.
How to advertise on It's Been a Minute: what it costs, who buys, and how to book
How to advertise on ShowCarvana has run roughly 48 to 56 ads on It's Been a Minute, and Spotsnow attributes the vast majority of the show's inventory to direct-response. Here's who already buys Brittany Luse's NPR culture feed, how it's sold, and whether it fits a coded, attributable offer.
How to advertise on The Telepathy Tapes: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 99 percent of The Telepathy Tapes' ads to direct response, and Quince alone has run roughly 14 to 16 host-reads. Here's who already buys, how the show is sold, and whether it converts for DTC brands weighing a buy.
How to advertise on Dry Creek Wrangler Podcast: who buys, how it converts, and how to book
How to advertise on ShowSpotsnow attributes 100% of tracked advertiser activity on the Dry Creek Wrangler Podcast to direct-response ads. USAA, LinkedIn, and Whole Foods Market already buy, all through produced spots sold on a quoted basis. Here's who advertises, why the mix converts, and how a buyer books a midlife, US, faith-minded audience.
How to advertise on Everything Iconic with Danny Pellegrino: what it costs, who buys, and how to book
How to advertise on ShowOver 90% of the ads on Everything Iconic with Danny Pellegrino run as direct-response, and Michaels has bought roughly 13 to 15 spots. Here's who already advertises, how the show is sold, and what a first flight looks like for a retail, home, or DTC brand.
How to advertise on The Prosecutors: what it costs, who buys, and how to book
How to advertise on ShowAlmost every tracked ad on The Prosecutors runs as a direct-response host read, and Progressive Insurance alone has run roughly 67 to 78 of them. Here's who else already buys, how the show is sold, and what its two-former-prosecutors format means for a coded offer.
How to advertise on The Indicator from Planet Money: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 tracked ads on The Indicator from Planet Money are direct-response, and Carvana alone has run roughly 36 to 42 of them. Here's who already buys, how the show sells its host-read time, and whether a coded offer converts on a daily NPR econ feed.
How to advertise on Drink Champs: what it costs, who buys, and how to book
How to advertise on ShowOver four in five ads on Drink Champs run as direct response, and Starz has flighted roughly 14 to 17 coded reads. Here's who already buys, how the show is sold through The Black Effect Podcast Network, and what its host-read format means for a buyer weighing an entertainment or DR campaign.
How to advertise on The Chalene Show: what it costs, who buys, and how to book
How to advertise on ShowAbout 99% of The Chalene Show's tracked ads run as host-read direct response, sold direct and quoted per campaign. Here's who already buys, why supplement and skincare brands repeat, and how a buyer books a coded read to an estimated 185,000 midlife-women listeners.
How to advertise on Club Shay Shay: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of the ads on Club Shay Shay run as coded direct response, and anchor buyer PrizePicks has logged roughly 315 to 370 spots. Here's who already advertises, how Shannon Sharpe's show is sold, and what a host-read has to do to convert.
How to advertise on Julian Dorey Podcast: what it costs, who buys, and how to book
How to advertise on ShowDirect-response reads make up more than nine in ten of the ad activity on Julian Dorey Podcast, and Aura leads the spend with roughly 18 to 21 reads. Here's who already buys, how the show is sold, and why a security-and-money audience converts on host reads.
How to advertise on The Ringer NBA Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly four in five ads on The Ringer NBA Show are direct-response, per Spotsnow, and FanDuel anchors the feed with about 27 to 32 host-read appearances. Here's who already buys, how the show is sold through The Ringer, and whether it fits a performance budget.
How to advertise on The Interview: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow classifies all of The Interview's tracked ads as direct response, and top buyer Visible has run roughly 6 to 7 spots on the NYT audio show. Here's who else already advertises, how the show is sold per campaign, and why finance, telecom, and wellness brands keep coming back.
How to advertise on Gals on the Go: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten tracked ads on Gals on the Go run as direct response, and Quince, BetterHelp and CORT keep coming back on host-reads with codes attached. Here's who buys the young-women feed, how it's sold, and what a buyer should know before quoting a campaign.
How to advertise on Astonishing Legends: what it costs, who buys, and how to book
How to advertise on ShowClose to 99% of the ads on Astonishing Legends run as coded direct response, and the show's top spender has run roughly 14 to 16 host reads. Here's who already buys, how the show is sold, and what a buyer should know before quoting a campaign.
How to advertise on Dissect: what it costs, who buys, and how to book
How to advertise on ShowClose to nine in ten of Dissect's ads are direct-response host-reads, per Spotsnow, and Spectrum, Warby Parker, and Whole Foods Market all buy that way. Here's who already advertises on the album-analysis show, how the inventory is sold, and how a direct-response brand books it.
How to advertise on 30 for 30 Podcasts: what it costs, who buys, and how to book
How to advertise on ShowGusto has run roughly 7 to 8 host-read ads on 30 for 30 Podcasts, and Spotsnow classifies the show's entire host-read side as direct response. Here's who already buys, how the show is sold, and what its documentary format means for a coded read.
How to advertise on Small Town Dicks: what it costs, who buys, and how to book
How to advertise on ShowMore than 85% of tracked ads on Small Town Dicks are coded direct response, and Home Chef, Mint Mobile, and SimpliSafe all buy in. Here's who advertises, how the true crime feed is sold, and what it takes to book a host-read.
How to advertise on JimmyTheGiant: what it costs, who buys, and how to book
How to advertise on ShowNearly nine in ten host-read spots on JimmyTheGiant run as coded direct response, and privacy brands like Cyber Ghost VPN, Incogni, and Squarespace keep coming back. Here's who buys, how the show is sold, and how a media buyer sizes it up.
How to advertise on Tin Foil Hat With Sam Tripoli: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 host-reads on Tin Foil Hat With Sam Tripoli carry a coded direct-response offer, Spotsnow data shows. Here's who already buys, how the show is sold, and why WiseWolf Gold and Silver keeps coming back across roughly 23 to 27 host-reads.
How to advertise on MeatEater Conservation: what it costs, who buys, and how to book
How to advertise on ShowAbout 9 in 10 ads on MeatEater Conservation run as direct response, and T-Mobile has bought roughly 19 to 22 host-reads. Here's who else advertises, how the show sells its inventory through The MeatEater Podcast Network, and why coded offers convert on Cal Callaghan's outdoor feed.
How to advertise on Swindled: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100 percent direct-response ad mix to Swindled, where SimpliSafe has run roughly 14 to 17 host-reads against an estimated 190,000 true crime listeners. Here's who already buys, how the show sells, and whether it fits a coded, measurable campaign.
How to advertise on The Graham Allen Show: what it costs, who buys, and how to book
How to advertise on ShowBlack Rifle Coffee has run roughly 40 to 46 host-read spots on The Graham Allen Show, an estimated over $200K and the top buyer on the feed. Spotsnow data shows nearly all tracked ads run coded direct response to a veteran host's patriot-facing audience. Here's who already buys, how the show sells, and how to book it.
How to advertise on Undisclosed: Toward Justice: what it costs, who buys, and how to book
How to advertise on ShowOver 95% of reads on Undisclosed: Toward Justice are direct response, and Spotsnow data shows why coded-offer brands buy this attorney-hosted true crime feed. Here's who already advertises, from Alloy Health to Quince, how the show is sold, and what it takes to book.
How to advertise on Transformation Church: what it costs, who buys, and how to book
How to advertise on ShowAbout 97% of the ads Spotsnow tracks on Transformation Church are coded, direct-response host-reads, and the heaviest repeat buyer has run roughly 14 to 16 of them. Here's who already advertises on the sermon feed, how it's sold, and whether it fits a performance buy.
How to advertise on Race Chaser with Alaska & Willam: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of tracked ads on Race Chaser with Alaska & Willam are direct-response, per Spotsnow. Squarespace, BetterHelp, and Hungry Root run coded host reads to an estimated 195,000 young, creative, US-heavy listeners. Here's who already buys, how the show is sold, and how a buyer should weigh it.
How to advertise on What We Said: what it costs, who buys, and how to book
How to advertise on ShowNearly all of What We Said's ads run as coded host-reads, and Spotsnow attributes almost every buy to direct response. Labcorp, Lululemon, and Rocket Money already rebuy the feed. Here's who advertises, how the show is sold through Dear Media, and how a buyer sizes up a campaign against an estimated audience of roughly 195,000 listeners.
How to advertise on This Is Important: what it costs, who buys, and how to book
How to advertise on ShowRoughly 88% of tracked ads on This Is Important are direct-response, and the show's top spender, Kachava, has run about 12 to 14 host-read spots. Here's who already buys, how the comedy feed is sold through iHeartRadio, and why it converts for DTC brands chasing coded offers.
How to advertise on We're Alive: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 95% of We're Alive's host-reads to direct response, with BetterHelp, Whole Foods Market, and Home Chef all buying against an estimated 195,000 listeners. Here's who already advertises on the zombie audio drama, how the show is sold, and what a buyer should know before booking.
How to advertise on Nothing Much Happens: what it costs, who buys, and how to book
How to advertise on ShowAlmost every host-read sponsorship on Nothing Much Happens is direct response, with Spotsnow putting the share in the high 90s. See who already buys, why wellness and DTC brands cluster on a female, higher-income bedtime audience, and how host Kathryn Nicolai sells her inventory per campaign.
How to advertise on rSlash: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $350K in estimated spend to rSlash's top advertiser, Chime, and nearly the whole roster runs coded host reads. Here's who buys the daily Reddit-narration feed, how it's sold, and why direct-response brands keep renewing.
How to advertise on The Sean Hannity Show: what it costs, who buys, and how to book
How to advertise on ShowPure Talk has run roughly 302 to 353 host-read ads on The Sean Hannity Show, and Spotsnow attributes north of nine in ten of the show's reads to direct response. Here's who already buys, how the feed sells, and whether it converts for a security-minded conservative audience.
How to advertise on This Is Actually Happening: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than nine in ten ads on This Is Actually Happening to direct response, and Audible has run roughly 47 to 55 coded host reads here. A look at who already buys, how the show is sold, and whether it fits a performance campaign.
How to advertise on Keep It!: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98 percent of the ads on Keep It! are coded host-read direct response, per Spotsnow. Here's who already buys the Crooked Media show, from Nutrafol to Helix, how it's sold, and what a buyer weighing a host-read should know before reaching out.
How to advertise on Today, Explained: what it costs, who buys, and how to book
How to advertise on ShowRoughly 96% of ad reads on Vox's daily explainer are direct response, and top spender Fetch Pet Insurance has run roughly 68 to 80 spots. Here's who already buys, how the show is sold, and what a coded host-read needs to convert against a high-income daily news audience.
How to advertise on #SistersInLaw: what it costs, who buys, and how to book
How to advertise on ShowEffectively all of the tracked host-reads on #SistersInLaw are coded direct response, and anchor sponsor DeleteMe has run roughly 15 to 18 ads. Here's who already buys, how the show is sold, and why privacy and DTC brands convert on a panel of four former federal prosecutors.
How to advertise on The First Degree: what it costs, who buys, and how to book
How to advertise on ShowDirect-response reads account for almost all of the host-read activity on The First Degree, and anchor advertiser Quince has run roughly 8 to 9 coded spots. Here's who already buys, why retail and DTC brands cluster here, and how to book against a young, female, US-based true crime audience.
How to advertise on Strange and Unexplained with Daisy Eagan: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 99% of host-read activity on Strange and Unexplained to direct response. Here's who already buys, why sleep, food, and mental-health brands cluster on a nighttime mystery feed, and how to book a host-read from Daisy Eagan.
How to advertise on TED Talks Daily: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 84 to 85 percent of TED Talks Daily's tracked ads to direct response. Here's who already buys, how the show is sold, and what makes coded host-reads convert on a feed of roughly 200,000 estimated listeners.
How to advertise on The Deep End w/Taylor Welch: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read on The Deep End w/Taylor Welch is direct response, per Spotsnow, so the feed is built for coded offers, not pure awareness. Shopify runs roughly 5 to 6 ads alongside LinkedIn and Indeed, chasing an estimated 200,000 mostly male, higher-income US listeners. Here's who already buys, how the show is sold, and how to book.
How to advertise on The Bobby Bones Show: what it costs, who buys, and how to book
How to advertise on ShowSimpliSafe has run roughly 59 to 69 host reads on The Bobby Bones Show, and Spotsnow attributes an estimated over $400K in tracked spend to it. Here's who else already buys, why nearly nine in ten reads are direct response, and how to book a daily iHeart feed sold per campaign.
How to advertise on Making Space with Hoda Kotb: what it costs, who buys, and how to book
How to advertise on ShowRoughly four in five tracked ads on Making Space with Hoda Kotb run as direct response, and Discover has come back with roughly 16 to 19 ads. Here's who already buys, how the show is sold through NBC News, and what that mix tells a media buyer weighing a campaign.
How to advertise on Stuff They Don't Want You To Know: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow tracks roughly 284 to 332 brands on Stuff They Don't Want You To Know, and the reads lean heavily direct-response. Virgin Voyages, HIMS, and Amazon Prime already buy here. A look at who advertises, how the show is sold, and whether it converts for a coded offer.
How to advertise on Dungeons and Daddies: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 95 percent of tracked host-read activity on Dungeons and Daddies to direct response. Here's who already buys the comedy feed, how it sells, and what the anchor reads from Mint Mobile, Back Market, and CarGurus tell a buyer weighing a flight.
How to advertise on The Expert Witness from Uncover: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked ad on this CBC true crime series is direct response, Spotsnow data shows, and its top spender has run roughly 25 to 29 ads. Here's who already buys, how the feed is sold, and whether it fits a performance play.
How to advertise on The Opportunist: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response share to The Opportunist's tracked host-read mix, and anchor buyer Quince has run roughly 6 to 7 reads. Here's who already advertises on this true crime feed, how it's sold, and whether it converts for a performance brand.
How to advertise on The HoneyDew with Ryan Sickler: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of host-read activity on The HoneyDew with Ryan Sickler runs as direct response, Spotsnow data shows, and top spender Quince has placed roughly 8 to 9 coded reads. Here's who already buys, why DTC brands treat this comedy feed like performance media, and how the show is sold.
How to advertise on See Jurassic Right with Steven Ray Morris: what it costs, who buys, and how to book
How to advertise on ShowOver 95% of tracked ads on See Jurassic Right are direct response, and top buyers like MISTR, Etsy, and Aura all run coded host reads. Here's who advertises, how the show is sold, and what a science-literate, research-minded audience means for a direct-response buy.
How to advertise on Not Another D&D Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow classifies roughly 95% of the ads on Not Another D&D Podcast as direct response, and its top spender, Squarespace, has run 14 to 17 host reads. Here's who already buys, how the show is sold, and what that mix means for a direct-response buyer sizing up the feed.
How to advertise on The Tony Kornheiser Show: what it costs, who buys, and how to book
How to advertise on ShowA local bagel shop has run roughly 87 to 102 ads on The Tony Kornheiser Show, sitting next to FanDuel and Toyota. Here's who already buys, how the show sells its host reads, and why an older, affluent, mostly male audience keeps acting on coded offers.
How to advertise on Going West: True Crime: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost all of Going West: True Crime's tracked ad activity to direct-response host reads, with BetterHelp running roughly 11 to 13 of them. Here's who already buys, how the show is sold, and whether a coded offer converts on this true crime feed.
How to advertise on Mystery and Murder: Analysis by Dr. Phil: what it costs, who buys, and how to book
How to advertise on ShowNearly every tracked read on Dr. Phil's true crime feed is direct-response, and it sells host-read inventory on a quoted, per-campaign basis. Relaxium, Chapter, and Talkspace anchor a roster Spotsnow puts at roughly 125 to 150 brands. Here's who buys, why sleep, Medicare, and therapy cluster here, and how to book.
How to advertise on Bertcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of tracked ads on Bertcast run as direct response, and top spender Cigars International alone has placed roughly 25 to 29 host-reads. Here's who already buys Bert Kreischer's comedy feed, how it's sold through YMH Studios, and why coded offers convert on it.
How to advertise on That Sounds Fun with Annie F. Downs: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99 percent of the ads on That Sounds Fun with Annie F. Downs are direct response, and BetterHelp has run roughly 16 to 19 host-reads. Here's who already buys, how the show is sold, and whether coded offers convert with Annie F. Downs's mostly female, faith-and-wellness audience.
How to advertise on The Art of Charm: what it costs, who buys, and how to book
How to advertise on ShowNearly all of The Art of Charm's ads run as direct response, and top spender Mint Mobile has aired roughly 30 to 35 of them. Here's who already buys, how the show sells its host-read inventory, and what makes the feed convert for telecom, commerce, and career brands.
How to advertise on Duncan Trussell Family Hour: what it costs, who buys, and how to book
How to advertise on ShowNearly all the ads on Duncan Trussell Family Hour are coded, host-read direct response, and the show sells direct, quoted per campaign. Cash App, BetterHelp, and BlueChew keep re-upping. Here's who buys, why the format converts, and how a buyer books it.
How to advertise on The Deck: what it costs, who buys, and how to book
How to advertise on ShowNearly all of The Deck's tracked reads are direct-response, and its top spender IXL has run roughly 9 to 11 host-reads on the feed. Here's who already buys the Ashley Flowers cold-case show, how audiochuck sells it, and what an estimated 210,000 listeners mean for a performance buyer.
How to advertise on Earn Your Leisure: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of Earn Your Leisure's ad activity to coded, direct-response host reads, and anchor buyer Wix has run roughly 49 to 57 of them. Here's who else buys the financial-literacy show, how it's sold through The Black Effect Podcast Network, and what a media buyer should know before committing budget.
How to advertise on The Dale Jr. Download: what it costs, who buys, and how to book
How to advertise on ShowArby's has run an estimated 208 to 243 ads on The Dale Jr. Download, and Spotsnow attributes roughly four out of five tracked host-reads here to direct response. See who already buys, how the show is sold through Dirty Mo Media, and whether it fits a performance play.
How to advertise on The Human Upgrade: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 96% of ads on Dave Asprey's biohacking show to direct response, and iRestore has run about 46 to 54 host-read spots. Here's who already buys, how the show is sold, and how a health brand books a flight.
How to advertise on the Steve Deace Show: what it costs, who buys, and how to book
How to advertise on ShowNearly all ad activity on the Steve Deace Show runs as direct-response host reads, sold per campaign through Blaze Media. Patriot Mobile has run roughly 14 to 16 reads, with Freedom Project Academy and Jevity close behind. Here's who buys, how it converts, and how to book, per Spotsnow data.
How to advertise on Fearless with Jason Whitlock: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read sponsorship tracked on Fearless with Jason Whitlock runs as direct-response, per Spotsnow data, and the show sells direct on a quoted basis. Here's who already buys, what anchor brands like PreBorn spend, and how a media buyer books a values-aligned, conversion-driven feed.
How to advertise on Sibling Rivalry: what it costs, who buys, and how to book
How to advertise on ShowNearly 9 in 10 host reads on Sibling Rivalry are direct response, per Spotsnow, and the top spender has run roughly 43 to 50 ads. Here's who already buys the comedy feed hosted by Monet X Change and Bob The Drag Queen, how it's sold, and whether it converts for your brand.
How to advertise on Whiskey Ginger with Andrew Santino: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten tracked ads on Whiskey Ginger are direct response, and FanDuel, the top spender, has run roughly 23 to 26 reads in the past year. Here's who already buys, how the show is sold, and whether its young, male-skewing audience fits a coded offer.
How to advertise on NK's Wrld: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked ad on NK's Wrld is direct response, and Spotsnow logged roughly 59 to 69 advertisers, from Basque and Lather to ChatGPT and AG1. Here's who buys, how the host-read sells, and why beauty and wellness brands cluster around this young, female audience.
How to advertise on The Gray Area with Sean Illing: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 98 percent of The Gray Area's tracked ads to direct response, which makes it a coded, attributed feed almost end to end. Shopify, Bombas, and Fetch Pet Insurance already buy here, and Shopify's roughly 90 to 105 reads point to attribution that keeps working. Here's who advertises, how the show is sold through the Vox Media Podcast Network, and what converts on a philosophy-minded interview feed.
How to advertise on The Bulwark Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten host-reads on The Bulwark Podcast are direct response, per Spotsnow. Here's who already buys, how the show is sold, and what a converting read looks like on Tim Miller's daily political feed.
How to advertise on The Andrew Gold Show (Heretics): what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response share to the host-read reads on The Andrew Gold Show, and Mint Mobile has run roughly 27 to 32 ads on the feed. Here's who already buys, how it's sold, and why a coded offer converts on Andrew Gold's heterodox, mostly male, UK-led audience.
How to advertise on Scene on Radio: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a fully direct-response ad mix to Scene on Radio, where every tracked host-read is coded for attribution. See who already buys (Blue Land, NPR's LifeKit, Odoo), what the audience looks like, and how the show is sold before you plan a campaign.
How to advertise on The Big Podcast with Shaq: what it costs, who buys, and how to book
How to advertise on ShowDraftKings has run roughly 68 to 79 host-read ads on Shaq's feed over the past year, and about two-thirds of the show's ad activity is direct response. Here's who already buys, how the show is sold, and whether it converts for betting, insurance, and legal brands.
How to advertise on Million Dollaz Worth Of Game: what it costs, who buys, and how to book
How to advertise on ShowNearly all of Million Dollaz Worth Of Game's tracked ads run as direct response, according to Spotsnow. Here's who already buys, from Walmart and McDonald's to Marzetti and Stella Blue Coffee, how the host-read feed is sold, and what a buyer should know before booking.
How to advertise on Hello From The Magic Tavern: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of the ad activity on Hello From The Magic Tavern to coded host-read direct response, with anchor Hexclad running 5 to 6 reads. Here's who already buys the improv comedy feed, why DTC lifestyle brands repeat, and how a quoted host-read buy actually comes together.
How to advertise on Something to Wrestle with Bruce Prichard: what it costs, who buys, and how to book
How to advertise on ShowNearly the whole ad load on Something to Wrestle runs as coded, host-read direct response. BlueChew alone has run roughly 23 to 26 reads, alongside Quince and Chime. Here's who buys, how the show is sold, and whether it fits a direct-response buy aimed at men.
How to advertise on supermegashow: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than 90 percent of supermegashow's tracked host-reads to direct response, and anchor buyer Shopify keeps coming back. Here's who already advertises on the comedy feed, how it's sold, and whether it converts for DTC brands chasing young men.
How to advertise on LadyGang: what it costs, who buys, and how to book
How to advertise on ShowRoughly 95% of tracked ads on LadyGang are direct response, and Macy's has run somewhere around 33 to 39 spots on the feed. Here's who else buys, how the show is sold, and what a host read has to do to convert with its female, mid-to-upper-income audience.
How to advertise on Pod Meets World: what it costs, who buys, and how to book
How to advertise on ShowSheba has run roughly 26 to 30 ads on Pod Meets World, and Spotsnow estimates its spend there tops $200K. Here's how the show sells its host-read inventory, which brands already buy, and why pet, baby, and kids' brands keep coming back to this millennial, mostly female, US audience of roughly 220,000 listeners.
How to advertise on Bussin' With The Boys: what it costs, who buys, and how to book
How to advertise on ShowRoughly seven in ten ads on Bussin' With The Boys run as direct response, and top spender FanDuel has run roughly 19 to 22 host-reads. Here's who already buys, how the show is sold, and whether it converts for a DTC brand chasing young men.
How to advertise on Lights Out: what it costs, who buys, and how to book
How to advertise on ShowRocket Money has run roughly 25 to 29 host-read ads on Lights Out, and Spotsnow attributes nearly all of the show's tracked activity to direct-response reads. Here's who already buys, how the true crime feed is sold, and what a buyer sizing up a coded-offer campaign should know before reaching out.
How to advertise on Snap Judgment: what it costs, who buys, and how to book
How to advertise on ShowMore than 99% of the ads on Snap Judgment are coded host reads, which makes this near-pure direct response. Quince, Chime, and Shopify all buy in, the show sells through PRX on a quoted basis, and Spotsnow estimates reach at roughly 226,000 listeners. Here's who advertises, how it converts, and how to book.
How to advertise on Insight with Chris Van Vliet: what it costs, who buys, and how to book
How to advertise on ShowOver 95% of the ad activity on Insight with Chris Van Vliet is coded direct response, and NordVPN alone has run roughly 38 to 44 host-reads. Here's who already buys, how the show is sold, and what a buyer should know before booking.
How to advertise on FantasyPros Fantasy Football Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $370K in estimated spend to the show's top host-read sportsbook, Hard Rock Bet, which alone has run roughly 52 to 61 ads. Here's who else buys, how the feed is sold, and whether it fits a direct-response play.
How to advertise on Pop Culture Happy Hour: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow classifies Pop Culture Happy Hour's ad mix as almost entirely direct response, with a roster of over 130 advertisers and an estimated audience of roughly 227,000 listeners. Here's who already buys, how NPR sells it, and how to move on a spot.
How to advertise on The Brilliant Idiots: what it costs, who buys, and how to book
How to advertise on ShowAlmost every ad on The Brilliant Idiots is direct response, and anchor buyer Squarespace has run roughly 28 to 33 reads, per Spotsnow. Here's who else buys, how the show is sold, and whether the Charlamagne Tha God and Andrew Schulz feed fits a DTC conversion play.
How to advertise on Inside of You with Michael Rosenbaum: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 94% of tracked ads on Inside of You with Michael Rosenbaum to coded host reads. See who already buys, how the show sells its inventory, and whether it fits a direct-response plan before you commit budget.
How to advertise on Higher Learning with Van Lathan and Rachel Lindsay: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of Higher Learning's ads run as direct response, and Spectrum has run roughly 6 to 8 host-reads on the feed. Here's who already buys, how the show is sold, and what a host-read actually sounds like for a buyer sizing up a campaign.
How to advertise on The Rich Roll Podcast: what it costs, who buys, and how to book
How to advertise on ShowOver 90% of the tracked ads on The Rich Roll Podcast are direct-response, and the show sells host-read inventory direct, quoted per campaign. See who already buys, why health and wellness brands cluster here, and how a coded read like Whoop's converts.
How to advertise on DRAMA MAMA: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow tracks roughly 27 to 33 advertisers on DRAMA MAMA, and the top spenders are recruiting and hospitality names buying reach, not coded host reads. Here's who runs on Ben of the Week's feed, how the show is sold, and what a buyer should know before quoting a campaign.
How to advertise on Decisions, Decisions: what it costs, who buys, and how to book
How to advertise on ShowRoughly 4 out of 5 ads on Decisions, Decisions run in direct-response host-read style, and its top spender has come back for 15 to 18 reads. Here's who already buys the candid dating-and-relationships show, how it's sold, and what converts for beauty and fintech brands weighing a buy.
How to advertise on Cleared Hot: what it costs, who buys, and how to book
How to advertise on ShowAlmost all of Cleared Hot's ad activity runs as direct-response host reads, with Element (LMNT) alone logging roughly 4 to 5 spots. Here's who already buys former Navy SEAL Andy Stumpf's feed, how it's sold, and what makes a coded read convert with a working, outdoors-minded audience.
How to advertise on Fore Play: what it costs, who buys, and how to book
How to advertise on ShowRoughly nine in ten of Fore Play's tracked ads are direct response, and Bombas anchors the roster with roughly 13 to 15 host-reads. Here's who already buys the Barstool golf feed, how it's sold, and why coded offers convert with its young, mostly male, US audience.
How to advertise on The Sip with Ryland Adams and Lizze Gordon: what it costs, who buys, and how to book
How to advertise on ShowSeatGeek has run roughly 10 to 12 host reads on The Sip, and Spotsnow data shows the show runs almost entirely on coded direct-response reads. Here's who already buys, how the taste-test format converts, and how a young, heavily female audience turns promo codes into installs and ticket sales.
How to advertise on Trailer Park Boys Presents: Park After Dark: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes an estimated over $500K in tracked spend across Park After Dark's top sponsors, and the vast majority of measured ads run direct response. Here's who already buys, how the show is sold, and what a coded-offer buy looks like on a male-skewing comedy feed split across the US and Canada.
How to advertise on The Rest Is Politics: what it costs, who buys, and how to book
How to advertise on ShowMore than 97 percent of ads on The Rest Is Politics run as direct response, and top spender Fuse Energy has come back for roughly 21 to 24 host-reads. Here's who already buys, how Campbell and Stewart's reads convert, and how the show is sold through Goalhanger.
How to advertise on Embedded: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked ad on NPR's Embedded is classified direct response by Spotsnow, and the top advertiser has run roughly 13 to 15 placements. Here's who already buys the documentary feed, how it's sold, and whether it fits a response campaign.
How to advertise on Science Vs: what it costs, who buys, and how to book
How to advertise on ShowRoughly 7 in 10 of the show's tracked host-reads go to direct-response advertisers, and top spender Talkiatry keeps coming back. Here's who already buys Science Vs, how Spotify sells the inventory, and what the mix means if you're weighing a coded, trackable buy.
How to advertise on I Think Not!: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of the reads on I Think Not! are direct-response, Spotsnow data shows, and its top spender has run about 21 to 24 host-reads. Here's who already buys, how the show is sold, and why commerce brands keep coming back.
How to advertise on The Primal Podcast: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read on The Primal Podcast is direct response, and the top advertiser is the host's own tallow skincare line, which has run roughly 23 to 26 ads. Here's who already buys, how the reads convert, and how to book a coded-offer spot on a show sold direct.
How to advertise on Talking Feds: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten ads on Talking Feds are coded direct response, and Quince has run roughly 16 to 19 of them. Here's who already buys Harry Litman's host-reads, how the show is sold, and what a buyer weighing a direct-response play should know before booking.
How to advertise on IMO with Michelle Obama and Craig Robinson: what it costs, who buys, and how to book
How to advertise on ShowProgressive has run roughly 26 to 30 host-reads on IMO, and Spotsnow data shows close to nine in ten of the show's ads are direct-response. Here's who already buys, how the show is sold, and whether a coded read pays back on a feed that skews strongly female and working-age.
How to advertise on Hysteria: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of Hysteria's tracked ad activity to direct response, sold per campaign through Crooked Media. Here's who already buys, why DTC apparel and wellness cluster on this young, female-skewing feed, and how to book a host-read.
How to advertise on 10% Happier with Dan Harris: what it costs, who buys, and how to book
How to advertise on ShowThe direct-response share on 10% Happier with Dan Harris runs in the mid-90s percent, Spotsnow data shows, and Quince has run roughly 85 to 99 coded host-reads. Here's who already buys, how the show sells, and whether a health and wellness feed like this converts for your brand.
How to advertise on Happier with Gretchen Rubin: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 97 percent of the show's tracked host-read activity to direct response. Here's who already buys, why coded offers work on this feed, and how to book a host read with Gretchen Rubin and Elizabeth Craft.
How to advertise on Mind Pump: Raw Fitness Truth: what it costs, who buys, and how to book
How to advertise on ShowRoughly 96% of the ads on Mind Pump run as coded direct response, and Element (LMNT) has bought 11 to 13 host-reads to keep proving the math. Here's who already advertises on the show, how it's sold, and whether a fitness DTC buy converts.
How to advertise on Business Wars: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 9 in 10 of Business Wars' tracked ads to direct response, anchored by Audible's roughly 48 to 56 reads. Here's who already buys, how the show is sold through Wondery, and whether its higher-income, US-heavy audience fits a conversion-driven buy.
How to advertise on Stories Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of tracked ads on Stories Podcast run as direct-response host reads, and anchor buyer Skylight has run about 16 to 19 of them. Here's who else advertises on this bedtime feed, how Amanda Weldin's in-character reads convert, and how to book through the Starlight network.
How to advertise on Literally! With Rob Lowe: what it costs, who buys, and how to book
How to advertise on ShowQuince has run roughly 17 to 20 host-reads on Literally! With Rob Lowe, and Spotsnow data shows an overwhelming majority of the show's ads run as direct response. Here's who already buys, how the show is sold, and what a converting host-read looks like.
How to advertise on Fly on the Wall with Dana Carvey and David Spade: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 tracked ads on Fly on the Wall are coded direct response, and 5-hour Energy alone has run roughly 55 to 64 host reads. Here's who already buys, how the show is sold, and how to book a spot.
How to advertise on DISGRACELAND: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes an estimated over $150K in total spend to DISGRACELAND's top advertiser, Virgin Voyages, across roughly 24 to 28 ads. Here's who else buys the true crime feed, why it runs on coded host-reads, and how a media buyer should approach it.
How to advertise on True Crime All The Time: what it costs, who buys, and how to book
How to advertise on ShowNearly every host read on True Crime All The Time runs a code or a URL, and the top spender alone has run roughly 37 to 43 of them. Here's who already buys, how the show is sold, and what the direct-response mix means for a brand weighing the buy.
How to advertise on Untraditionally Lala: what it costs, who buys, and how to book
How to advertise on ShowNearly 9 in 10 tracked ads on Untraditionally Lala are direct response, per Spotsnow, and Nutrafol has run roughly 24 to 28 host reads. Here's who already buys, how Lala Kent's feed converts, and how to book through iHeartRadio.
How to advertise on The NoSleep Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than 90% of host-read activity on The NoSleep Podcast to direct response, and its top buyer, BetterHelp, keeps coming back for roughly 13 to 15 spots. Here's who else buys, how the show is sold, and why coded offers convert on a late-night horror feed.
How to advertise on The Golden Hour: what it costs, who buys, and how to book
How to advertise on ShowNearly 95% of tracked ads on The Golden Hour are direct-response host-reads, and Spotsnow shows top spender Smile Generation running roughly 10 to 12 of them. Here's who already buys the comedy show from Chris D'Elia, Erik Griffin, and Brendan Schaub, how it's sold, and whether it fits a coded direct-response buy.
How to advertise on WHOA That's Good Podcast: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked host-read on Sadie Robertson Huff's WHOA That's Good Podcast is direct response, per Spotsnow, and Shopify alone has run roughly 21 to 24 of them. Here's who buys the feed, why faith and wellness brands cluster on it, and how a coded campaign gets booked.
How to advertise on The Right Time with Bomani Jones: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes almost every tracked ad on The Right Time with Bomani Jones to direct response, and FanDuel alone has run roughly 50 to 58 spots. Here's who else buys, how the show sells its host-read inventory, and what it takes to book a coded, attribution-first campaign.
How to advertise on Pivot: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes host-read direct response to roughly 9 in 10 of the ad activity it tracks on Pivot, the Kara Swisher and Scott Galloway show. Here's who already buys, how the reads convert, and how the feed is sold.
How to advertise on Legion of Skanks: what it costs, who buys, and how to book
How to advertise on ShowNearly all of the tracked ads on Legion of Skanks are coded host reads, and the top spender has run roughly 9 to 11 of them. Here's who already buys, how the show is sold direct through GaS Digital Network, and why apparel and men's-lifestyle brands keep coming back to this comedy feed.
How to advertise on The Young Turks: what it costs, who buys, and how to book
How to advertise on ShowAlmost every tracked ad on The Young Turks is direct response, and anchor buyer Noble Mobile has run roughly 145 to 169 coded reads. Here's who already advertises, how the progressive news feed is sold, and what it takes to convert on it.
How to advertise on Thanks For Asking: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response posture to Thanks For Asking, Nora McInerny's candid call-in show. Foria, Quince, and SKIMS run repeat host reads with estimated spend over $100K each. Here's who buys, how the show is sold, and whether a coded-offer buy converts on this feed.
How to advertise on What A Day: what it costs, who buys, and how to book
How to advertise on ShowNearly every read on What A Day routes to a code or vanity URL, and Spotsnow puts the show's direct-response share in the high 90s percent. Here's who already buys, how Crooked Media sells the feed, and what a host-read has to do to convert on a daily news audience.
How to advertise on Comedy Bang Bang: what it costs, who buys, and how to book
How to advertise on ShowSquarespace has run roughly 21 to 24 host-read ads on Comedy Bang Bang, and Spotsnow data shows the vast majority of the feed runs as coded direct response. Here's who already buys, how Scott Aukerman's improv format holds attention through the break, and how a buyer books through Earwolf.
How to advertise on 48 Hours: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about nine in ten of the show's tracked ads to direct response, and Instacart has run roughly 11 to 13 ads on the feed. Here's who already buys the CBS News true crime show, how its host-read inventory is sold, and what a DTC brand should know before pitching.
How to advertise on Fantasy Focus Football: what it costs, who buys, and how to book
How to advertise on ShowLinkedIn has run roughly 18 to 21 ads on ESPN's daily Fantasy Focus Football, a direct-response feed sold on a quoted basis. Here's who already buys, why the reads convert against a mostly male, young to mid-career audience, and how to book a spot.
How to advertise on Noble Blood: what it costs, who buys, and how to book
How to advertise on ShowQuince has run roughly 7 to 8 host-read spots on Noble Blood, and Spotsnow attributes a near-total direct-response posture to the show. Here's who already buys, how the feed is sold through iHeartRadio and Grim & Mild, and what a retail or DTC buyer should know before committing budget.
How to advertise on The Thyroid Fixer Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 99% of host-read inventory on The Thyroid Fixer Podcast to direct response. See who already buys, how the show sells its coded offers, and what a midlife wellness audience actually converts for before you pitch a host-read.
How to advertise on The Yard: what it costs, who buys, and how to book
How to advertise on ShowAlmost every host-read spot tracked on The Yard is direct response. Rocket Money, Helix, and Quo already buy in-bit reads with a code attached, aimed at a young, mostly male audience Spotsnow estimates at roughly 270,000 listeners per episode. Here's who advertises, how the show is sold, and what a Yard read actually sounds like.
How to advertise on Stugotz and Company: what it costs, who buys, and how to book
How to advertise on ShowRoughly 83% of the ads on Stugotz and Company run as direct response, and the inventory is host-read, quoted per campaign. FanDuel anchors the roster with roughly 44 to 51 reads, alongside HIMS and Optimum. Here's who buys, why gambling and men's DTC brands repeat, and how to book through Meadowlark Media.
How to advertise on Brains On!: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked host-read on Brains On! is direct response, Spotsnow data shows, and anchor buyer Shopify keeps coming back for roughly 5 to 6 reads. Here's who already advertises on the kids science show, how it's sold, and why a family co-listening audience converts on coded offers.
How to advertise on Fear&: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read advertiser on Fear& runs on a direct-response basis, and ZocDoc alone has run roughly 22 to 25 coded reads over the past year. Here's who else buys the streamer-fronted feed, how it's sold through QCode, and whether the young, US-concentrated audience fits your offer.
How to advertise on I Think You're Overthinking It: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked ad on Chris Hardwick's I Think You're Overthinking It is direct-response, per Spotsnow, and the show sells host-reads on a quoted basis rather than a rate card. Here's who already buys, from Miracle Made to Odoo and ZocDoc, why wellness and services brands cluster around this audience, and how to book a Megaphone-hosted independent feed.
How to advertise on Dish: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 tracked ads on Dish are direct-response reads, and Waitrose has run roughly 56 to 65 of them. Here's who else buys the Nick Grimshaw and Angela Hartnett food show, how it's sold, and why a coded read converts inside a warm celebrity dinner party.
How to advertise on The Rewatchables: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes well over nine in ten of The Rewatchables' ads to direct response, with FanDuel running roughly 11 to 13 coded reads. Here's who already buys, how Bill Simmons' film audience converts, and how to book through The Ringer.
How to advertise on The Adam Friedland Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a near 99% direct-response posture to The Adam Friedland Show, where nearly every host-read carries a code or URL. Here's who already buys, how the show is sold, and why comedy brands cluster on a young, male, US feed built for coded attribution.
How to advertise on The Daily Show: Ears Edition: what it costs, who buys, and how to book
How to advertise on ShowCasper has run roughly 19 to 22 host-read ads on The Daily Show: Ears Edition, and most of the show's spots are coded direct response. Here's who already buys, how the feed is sold, and why DTC brands like Mint Mobile and Plaud keep renewing.
How to advertise on The Jordan Harbinger Show: what it costs, who buys, and how to book
How to advertise on ShowProgressive has run roughly 104 to 121 host-read ads on The Jordan Harbinger Show, and it's not alone. Spotsnow attributes about 9 in 10 of the show's host-read ads to direct-response buyers, with LinkedIn and AT&T backing that up. Here's who advertises, how the show is sold, and whether it converts.
How to advertise on Absolutely Not: what it costs, who buys, and how to book
How to advertise on ShowNearly every host-read on Absolutely Not runs as direct response, and Quince has bought roughly 16 to 19 of them. Here's who advertises on Heather McMahan's comedy feed, how it sells through Dear Media, and why DTC lifestyle and beauty brands keep coming back.
How to advertise on Scared To Death: what it costs, who buys, and how to book
How to advertise on ShowNearly every ad on Scared To Death is a coded, attributable host-read, and the top spender has run roughly 14 to 17 reads. Here's who buys, how the show sells its inventory through Bad Magic Productions, and why true crime brands keep re-upping on this feed.
How to advertise on The Basement Yard: what it costs, who buys, and how to book
How to advertise on ShowNearly 98% of the show's tracked ads are coded host reads, so this is a direct-response buy, not a branding play. HIMS, BetterHelp, and Squarespace all keep coming back with double-digit ad counts. Here's who advertises, how the show is sold, and what that repeat buying tells a media buyer weighing a spot.
How to advertise on The Happiness Lab: what it costs, who buys, and how to book
How to advertise on ShowMore than 9 in 10 reads on The Happiness Lab are coded direct-response, and Quince has run roughly 19 to 22 of them. Here's who already buys the Yale psychology feed, how Pushkin sells it, and what a repeat DTC buyer signals about whether it converts.
How to advertise on THE ED MYLETT SHOW: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of the ads Spotsnow detects on THE ED MYLETT SHOW run direct response, and the top spender is a supplement brand with 23 to 26 host-reads. Here's who already buys, how the feed is sold, and why coded offers convert on it.
How to advertise on The Ben and Ashley I Almost Famous Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 8 in 10 ads on The Ben and Ashley I Almost Famous Podcast are direct-response, sold on a quoted basis through iHeartPodcasts. Here's who already buys, what the anchor spends look like, and how a media buyer should think about the feed.
How to advertise on The Art of Manliness: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of tracked reads on The Art of Manliness run as direct response, and Chime alone has aired roughly 11 to 13 host reads. Here's who already buys, how the show is sold, and how a coded-offer brand can book a spot on Brett McKay's mostly-male, higher-income feed.
How to advertise on Club Random with Bill Maher: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of Club Random's tracked sponsor slots are coded, host-read direct response. A mortgage app, a hiring marketplace, and a therapy network anchor the spend, while Toyota and HBO Max ride the same feed for reach. Here's who buys, how the show is sold, and how to book.
How to advertise on Therapy Gecko: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten host reads on Therapy Gecko carry a coded offer, and Spotsnow attributes over $3M in tracked spend to Trashy, its top on-air buyer. Here's who advertises, how the young call-in audience converts, and how the show is sold through SiriusXM/Stitcher.
How to advertise on StarTalk Radio: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than 90% of StarTalk Radio's ad reads to direct response, and top spender Rosetta Stone has run roughly 25 to 29 host reads. Here's who else buys, how Neil deGrasse Tyson's show is sold, and how to book against a curious, higher-income audience.
How to advertise on The Dr. Phil Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes an estimated over $200K in tracked spend to Preserve Gold, the show's top host-read advertiser. Here's who else buys The Dr. Phil Podcast, how the direct-response mix works, and how a brand books a spot.
How to advertise on RedHanded: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of RedHanded's ads are coded host-reads, and top spender IQBAR has run an estimated 29 to 34 of them. Here's who already buys the show, how it's sold, and why DTC brands with a promo code keep coming back to this young, heavily female true crime feed.
How to advertise on Breaking Points with Krystal and Saagar: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98 out of every 100 ads on Breaking Points are coded direct response, and the anchor buyer has run 61 to 71 reads. Here's who already advertises, how the independent show is sold, and what a buyer weighing the feed should know before booking.
How to advertise on NPR News Now: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response ad mix to NPR News Now, a coded-attribution feed where Amazon Prime, IXL, Capital One, and Charles Schwab already buy. Here's who advertises, how the newscast format converts, and how a quoted, per-campaign buy works.
How to advertise on The Nikki & Brie Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow tracked roughly 135 to 159 advertisers on The Nikki & Brie Show, most reads running as coded direct response. Here's who already buys, why food and home brands cluster on the twins' feed, and how to book a host-read through SiriusXM Podcasts.
How to advertise on Where Should We Begin? with Esther Perel: what it costs, who buys, and how to book
How to advertise on ShowShopify has run roughly 26 to 30 host-read ads on Where Should We Begin?, and Spotsnow attributes nearly all of the show's tracked spots to direct response. Here's who already buys, why wellness and commerce brands cluster on Esther Perel's feed, and how to book a coded read.
How to advertise on U Up?: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $250K in estimated spend to U Up?'s biggest advertiser, SKIMS, and roughly four in five host-read ads run as direct response. Here's who already buys the dating comedy show, why apparel, food delivery, and wellness brands keep coming back, and how a buyer books a quoted host-read.
How to advertise on Culture Apothecary with Alex Clark: what it costs, who buys, and how to book
How to advertise on ShowCulture Apothecary with Alex Clark runs an almost entirely direct-response ad slate, with top spender Jevity logging roughly 51 to 60 host-reads. Here's who already buys, why clean-living brands cluster around Alex Clark, and how to book a coded, trackable spot on a wellness feed reaching an estimated 290,000 listeners.
How to advertise on Code Switch: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 80% of the ad activity on NPR's Code Switch to direct response, and its top spender has run roughly 22 to 25 appearances in the last stretch. Here's who already buys, how the show is sold, and what a produced NPR-style read has to do to convert on a race-and-culture feed.
How to advertise on Good Hang with Amy Poehler: what it costs, who buys, and how to book
How to advertise on ShowThe vast majority of reads on Good Hang with Amy Poehler are direct response, and anchor buyer Visible has run roughly 5 to 6 host-read spots. Spotsnow breaks down who already advertises, how the show is sold through The Ringer, and whether a young, female-leaning, mostly US comedy audience fits your buy.
How to advertise on Bitch Bible: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 98 percent of Bitch Bible's ad mix to direct response, and its top spender has run roughly 15 to 18 host-reads. Here's who already buys, how the show is sold, and whether a coded offer converts on Jackie Schimmel's feed.
How to advertise on The Vanished Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly seven in ten ads on The Vanished Podcast are built for direct response, and Audible has run roughly 27 to 32 of them. Here's who already buys, how the show sells its produced inventory through Wondery, and what a story-native spot needs to convert.
How to advertise on Very Really Good: what it costs, who buys, and how to book
How to advertise on ShowAbout 8 in 10 host-reads on Kurtis Conner's Very Really Good run direct-response, per Spotsnow. Here's who already buys, how the reads land, and how to book a show sold direct rather than through a big network.
How to advertise on Giggly Squad: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 host-read ads on Giggly Squad are built for direct response, and Abercrombie has run about 28 to 33 of them. Here's who already buys, how the show is sold, and what a coded read has to do to convert on a young, heavily female comedy feed.
How to advertise on The Mindset Mentor: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95 percent of The Mindset Mentor's sponsor reads to direct response, and IXL alone has run about 32 to 37 host-reads. Here's how the show sells its inventory, who already buys, and what a coded read has to do to convert on Rob Dial's feed.
How to advertise on Sawbones: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow classifies 100% of Sawbones host-reads as direct response, with Figs, Squarespace, and Smalls all buying coded spots. Here's who advertises on the physician-hosted medical history show, how it's sold through Maximum Fun, and how to book a host-read that converts.
How to advertise on The Bossticks: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98 percent of tracked host-reads on The Bossticks carry a code or a URL, and the roster runs deep into wellness DTC. Here's who already buys, how the founder couple reads an ad, and how a brand books through Dear Media.
How to advertise on All-In with Chamath, Jason, Sacks & Friedberg: what it costs, who buys, and how to book
How to advertise on ShowA strong majority of the ad activity on All-In runs as coded, attributed direct response, sold direct and quoted per campaign. Here's who already buys, what they spend, and how a B2B, fintech, or AI brand books a host-read on a founder-and-investor audience.
How to advertise on South Beach Sessions with Dan Le Batard: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 ads on South Beach Sessions run as coded direct response, and top spender Quince keeps coming back with 5 to 6 host-reads. Here's who already buys, how the show is sold, and what a buyer should know before quoting a campaign.
How to advertise on The Me Mindset: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response ad mix to The Me Mindset, a Spanish-language self-development feed where every tracked sponsor buys for coded conversions. Spin Quest, Serval AI, and Sevalla anchor a roster that runs from gaming and tech to Sleep Number and McDonald's. Here's who buys, how the show is sold direct, and how to book a host-read.
How to advertise on The Dream: what it costs, who buys, and how to book
How to advertise on ShowNearly 99% of the ads on The Dream are direct response, and its top spender has run a full host-read flight of roughly 6 to 7 spots. Here's who already buys, how the show is sold, and whether it fits a performance campaign.
How to advertise on Bachelor Happy Hour: what it costs, who buys, and how to book
How to advertise on ShowAbout 9 in 10 tracked ads on Bachelor Happy Hour run as host-read direct response, and top sponsor Dietz and Watson has run roughly 116 to 135 of them. Here's who already buys the official Bachelor Nation podcast, why the format converts, and how a brand books a spot.
How to advertise on Wine & Crime: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of tracked ads on Wine & Crime are direct response, and Quince has run about 19 to 22 host reads on the feed. Here's who already buys, how the reads are structured, and whether this female-skewing true crime show fits a performance buy.
How to advertise on STASSI with Tay: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of tracked ads on STASSI with Tay are direct-response, per Spotsnow, and repeat buyers like Boll & Branch, Hiya Health, and ZBiotics run host-reads on a quoted, per-campaign basis through Dear Media. Here's who already buys, why the format converts, and how to book.
How to advertise on OBITCHUARY: what it costs, who buys, and how to book
How to advertise on ShowDirect-response host-reads make up the clear majority of OBITCHUARY's ad mix, and Spotsnow attributes over $20K in tracked spend to its top advertiser, The RealReal. Here's who already buys, how the show is sold through Audiochuck, and why it reads like a performance channel wearing true crime comedy clothes.
How to advertise on The Preamble: what it costs, who buys, and how to book
How to advertise on ShowAbout 95 percent of ad activity on The Preamble is coded direct response, and its anchor advertiser Daily Look has run roughly 5 to 6 host reads. Here's who already buys, how Sharon McMahon's civics feed is sold, and whether it fits your brand.
How to advertise on Elevation with Steven Furtick: what it costs, who buys, and how to book
How to advertise on ShowEvery tracked ad on Elevation with Steven Furtick is direct-response, per Spotsnow, and the show reaches an estimated 307,000 listeners. Here's who already buys, how a preacher-owned feed sells its host reads, and why brands from Bobbie to Optimum keep booking coded offers.
How to advertise on Real Time with Bill Maher: what it costs, who buys, and how to book
How to advertise on ShowRoughly three quarters of the ad reads on Real Time with Bill Maher run as direct response, and Mint Mobile has kept a coded offer in the feed across roughly 16 to 19 reads. Here's who already buys, how the show is sold, and whether it fits your campaign.
How to advertise on Watch What Crappens: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes nearly all of the host-read activity on this daily Bravo recap show to direct response, and its top sponsor has run an estimated 52 to 66 ads. Here's who already buys, how Wondery sells it, and what a coded read has to do to convert with a female-skewing, shop-happy audience.
How to advertise on Throughline: what it costs, who buys, and how to book
How to advertise on ShowMore than 100 advertisers run on NPR's Throughline, and direct-response reads make up the clear majority. See who anchors the roster, how the show is sold, and what a host read borrows from a Peabody-winning history feed.
How to advertise on Sleep With Me: what it costs, who buys, and how to book
How to advertise on ShowHelix has run its host-read spot roughly 50 to 58 times on Sleep With Me, making it the longest-running sponsor on a feed where nearly all host-read activity is direct-response. Here's who already buys, how the show is sold, and why sleep and home comfort brands cluster on a podcast people play to fall asleep.
How to advertise on Guys We F****d: what it costs, who buys, and how to book
How to advertise on ShowBetterHelp, Quince, and ZocDoc have each pushed five-figure sums into Guys We F****d, and Spotsnow data shows nearly all host-read advertising on the show is direct-response. Here's who buys, how the feed is sold, and whether it converts for a young, female, mid-to-upper-income audience.
How to advertise on Dr. Michelle Daf: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 95% of the ads on Dr. Michelle Daf to direct response, with SoFi, BetterHelp, and the host's own fragrance line buying repeatedly. Here's who advertises, how the show is sold, and why coded host-reads convert on this faith-driven feed of an estimated 320,000 listeners.
How to advertise on The Downside with Gianmarco Soresi: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $10,000 in tracked spend to the show's top advertiser, and estimates roughly 82% to 90% of ads run as direct response. Here's who already buys, how the host-read inventory is sold, and whether a coded offer converts on a young, mostly male comedy audience.
How to advertise on Bannon's War Room: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of the ads on Bannon's War Room are coded direct response, per Spotsnow, and the top spender has run hundreds of host-reads. Here's who already buys, how the show is sold, and what a media buyer should know before quoting a campaign.
How to advertise on Two Hot Takes: what it costs, who buys, and how to book
How to advertise on ShowRoughly seven in ten ad reads on Two Hot Takes are direct response, and SKIMS has run about 10 to 12 host-reads. Here's who already buys the relationships podcast, how it's sold, and whether it converts for a DTC brand weighing the feed.
How to advertise on Behind the Bastards: what it costs, who buys, and how to book
How to advertise on ShowOver 90% of tracked ad activity on Behind the Bastards is direct response, and its top spender, BetterHelp, keeps coming back. Here's who already buys, how Robert Evans' host-reads convert on a skeptical audience, and how the show is sold through Cool Zone Media.
How to advertise on Ellis Ever After: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 94% of ad activity on Ellis Ever After to direct response, with beauty brand The Lip Bar running 17 to 20 host-reads and spending over $100K. Here's who else buys Khadeen and Devale's endorsement, how the show sells, and how to book it.
How to advertise on The Best of Car Talk: what it costs, who buys, and how to book
How to advertise on ShowCars.com has run roughly 14 to 16 host reads on The Best of Car Talk, on a feed Spotsnow pegs at about 97 percent direct-response. Here's who already buys, how the show is sold through NPR, and whether it fits a coded, attribution-driven campaign.
How to advertise on The Lincoln Project: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 99% of ad activity on The Lincoln Project to direct response, with Boll & Branch, Lettuce Financial, and Gruns running coded host reads. Here's who buys, how Rick Wilson sells it, and how the show is booked.
How to advertise on The Rachel Hollis Podcast: what it costs, who buys, and how to book
How to advertise on ShowBetterHelp has run roughly 26 to 30 host-read ads on The Rachel Hollis Podcast, and the ad mix skews hard toward coded direct response. Here's who already buys, how the show is sold, and whether it converts for a finance, wellness, or family brand.