True crime podcasts explore real-life criminal cases through detailed storytelling, often focusing on unsolved mysteries, serial killers, and cold cases. These podcasts provide in-depth investigations, drawing from real cases and ongoing inquiries to cover topics such as missing persons, courtroom drama, and investigative journalism. They appeal to listeners interested in criminal investigations and real-life mystery cases. Hosts frequently combine research with narrative storytelling to examine the complexities of each case. The genre often includes interviews with experts, survivors, and sometimes even detectives. Content warnings are common due to the sensitive nature of many stories.
Shows in category: 1,486
True crime podcasts explore real-life criminal cases through detailed storytelling, often focusing on unsolved mysteries, serial killers, and cold cases. These podcasts provide in-depth investigations, drawing from real cases and ongoing inquiries to cover topics such as missing persons, courtroom drama, and investigative journalism. They appeal to listeners interested in criminal investigations and real-life mystery cases. Hosts frequently combine research with narrative storytelling to examine the complexities of each case. The genre often includes interviews with experts, survivors, and sometimes even detectives. Content warnings are common due to the sensitive nature of many stories.
Shows in category: 1,486
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Rank | Top Shows | Est. Spent | Change | Est. Impressions | Host Read % | Avg. Core Buys | Core Buyers % | Avg. Repeat Rate | Top Advertisers |
|---|---|---|---|---|---|---|---|---|---|
| #1 |  True Crime ObsessedTrue CrimeTrue Crime | $9.9M | -2% | 693.6K | 48% | 22x ad units | 39% | 57% |  +1 |
| #2 |  The Dating DetectivesTrue CrimeSociety & Culture | $329K | +21% | 65K | 48% | 12x ad units | 36% | 52% |   +1 |
| #3 |  Wine & CrimeTrue CrimeComedy | $3.2M | -86% | 301.1K | 41% | 14x ad units | 16% | 29% |   +1 |
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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
 SimpliSafe electrical/electronic manufacturing | $36,725,256 | -11.2% | 44% | 99% | 4.3ad units | Core Performer |   +1 |
Quince retail | $34,261,511 | +9.3% | 98% | 100% | 8.1ad units | Core Performer |   +1 |
 Mint Mobile telecommunications | $30,881,102 | +23.9% | 27% | 100% | 7.1ad units | Core Performer |  +1 |
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