True crime podcasts explore real-life criminal cases, often focusing on unsolved mysteries, court proceedings, and the impact on victims and their families. These shows combine journalism with storytelling to examine crimes from various angles. Popular formats include deep dives into cold cases and interviews with experts. Many podcasts also highlight lesser-known stories or offer new perspectives on well-known incidents. The genre appeals to listeners interested in justice, human behavior, and the complexities of legal systems. Producers often emphasize thorough research and sensitivity when covering sensitive topics.
Shows in category: 1,636
True crime podcasts explore real-life criminal cases, often focusing on unsolved mysteries, court proceedings, and the impact on victims and their families. These shows combine journalism with storytelling to examine crimes from various angles. Popular formats include deep dives into cold cases and interviews with experts. Many podcasts also highlight lesser-known stories or offer new perspectives on well-known incidents. The genre appeals to listeners interested in justice, human behavior, and the complexities of legal systems. Producers often emphasize thorough research and sensitivity when covering sensitive topics.
Shows in category: 1,636
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Rank | Top Shows | Est. Spent | Change | Est. Impressions | Host Read % | Avg. Core Buys | Core Buyers % | Avg. Repeat Rate | Top Advertisers |
|---|---|---|---|---|---|---|---|---|---|
| #1 |  True Crime ObsessedTrue CrimeTrue Crime | $10.9M | -14% | 699.6K | 48% | 25x ad units | 42% | 59% |  +1 |
| #2 |  The Dating DetectivesTrue CrimeSociety & Culture | $382.7K | +7% | 75K | 48% | 15x ad units | 42% | 53% |   +1 |
| #3 |  Wine & CrimeTrue CrimeComedy | $2.9M | +67% | 301.3K | 41% | 15x ad units | 16% | 28% |   +1 |
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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
 SimpliSafe electrical/electronic manufacturing | $45,798,597 | +47.6% | 25% | 100% | 3.6ad units | Core Performer |   +1 |
Quince retail | $43,942,896 | -14.8% | 97% | 100% | 7.8ad units | Core Performer |   +1 |
 Mint Mobile telecommunications | $30,556,540 | +19.9% | 37% | 100% | 5.5ad units | Core Performer |  +1 |
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