Top Shows in Society & Culture
Explore the human experience through stories, discussions, and perspectives on history, philosophy, relationships, and everyday life. This category delves into how we live, what we believe, and how our diverse global communities shape our world.
Shows in category: 6,639
Top Shows in Society & Culture
Explore the human experience through stories, discussions, and perspectives on history, philosophy, relationships, and everyday life. This category delves into how we live, what we believe, and how our diverse global communities shape our world.
Shows in category: 6,639
Est Monthly Spend
$314,962,988
Repeat Buy Rate
47.45%
GOOD% Direct Response
82%
GREATEst. Spend
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Most Run Ad
Cowboy Colostrum
0:00 / 1:12The Bottom Line
This category has an estimated $315M monthly podcast ad spend and a 47% repeat buy rate and promotes 82% of ads for direct response advertisers.
Shows Performance Rankings
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Rank | Top Shows | Est. Spent | Change | Est. Impressions | Host Read % | Avg. Core Buys | Core Buyers % | Avg. Repeat Rate | Top Advertisers |
|---|---|---|---|---|---|---|---|---|---|
| #1 |  Culture Apothecary with Alex ClarkSociety & CultureReligion & Spirituality | $5.8M | -9% | 289K | 50% | 25x ad units | 38% | 45% |  +1 |
| #2 |  Relatable with Allie Beth StuckeySociety & CultureSociety & Culture | $13.2M | -18% | 431K | 49% | 28x ad units | 43% | 54% | .png?alt=media&token=3f414655-0145-4d46-8c67-856029d40f9e) +1 |
| #3 |  The ToastSociety & CultureNews | $33.3M | -9% | 677.4K | 50% | 64x ad units | 29% | 45% |   +1 |
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
 BetterHelp mental health care | $65,361,481 | -6.6% | 55.7% | 97.4% | 5.5ad units | Core Performer |   +1 |
 Shopify information technology & services | $60,911,057 | -20.2% | 23.4% | 87.0% | 6.5ad units | Core Performer |   +1 |
 Mint Mobile telecommunications | $49,571,443 | +3.0% | 14.4% | 99.4% | 6.8ad units | Core Performer |  +1 |
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