Podcasts deliver audio or video content through RSS feeds, allowing users to subscribe and listen on their devices. They cover diverse topics, from scientific research to personal stories, often featuring recurring hosts discussing current events or specific subjects. Hosts may script episodes carefully or improvise discussions freely. Many series offer websites with additional resources like show notes, transcripts, and community forums. Content varies widely, combining artistic sound production with thematic concerns. Podcasting emerged in the early 2000s, evolving from audio blog posts to a multi-million dollar industry. Today, it serves as both entertainment and a platform for businesses to build brand awareness and connect with audiences through intimate storytelling.
Shows in category: 2,634
Podcasts deliver audio or video content through RSS feeds, allowing users to subscribe and listen on their devices. They cover diverse topics, from scientific research to personal stories, often featuring recurring hosts discussing current events or specific subjects. Hosts may script episodes carefully or improvise discussions freely. Many series offer websites with additional resources like show notes, transcripts, and community forums. Content varies widely, combining artistic sound production with thematic concerns. Podcasting emerged in the early 2000s, evolving from audio blog posts to a multi-million dollar industry. Today, it serves as both entertainment and a platform for businesses to build brand awareness and connect with audiences through intimate storytelling.
Shows in category: 2,634
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Rank | Top Shows | Est. Spent | Change | Est. Impressions | Host Read % | Avg. Core Buys | Core Buyers % | Avg. Repeat Rate | Top Advertisers |
|---|---|---|---|---|---|---|---|---|---|
| #1 |  The Night Owl: True Ghost StoriesSociety & CultureHistory | $72.7K | -100% | 58.7K | 50% | 6x ad units | 26% | 30% |   +1 |
| #2 |  Everything Everywhere Daily: History, Science, Geography & MoreEducationHistory | $782.1K | +36% | 46K | 45% | 17x ad units | 63% | 78% |   +1 |
| #3 |  The Shawn Ryan ShowGovernmentHistory | $20.4M | -17% | 869.3K | 35% | 25x ad units | 29% | 39% |   +1 |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Mint Mobile telecommunications | $10,950,591 | +14.6% | 28% | 100% | 5.3ad units | Core Performer |  +1 |
 BetterHelp mental health care | $10,119,228 | -1.0% | 39% | 99% | 5.6ad units | Core Performer |   +1 |
 Progressive Insurance insurance | $8,677,159 | -18.9% | 11% | 99% | 10.0ad units | Core Performer |   +1 |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.