This general podcast category offers a broad selection of diverse audio content, including daily news, storytelling, casual conversations, lifestyle, and miscellaneous discussions that do not fit into any single, highly specialized or specific subject niche.
Shows in category: 396
This general podcast category offers a broad selection of diverse audio content, including daily news, storytelling, casual conversations, lifestyle, and miscellaneous discussions that do not fit into any single, highly specialized or specific subject niche.
Shows in category: 396
Est Monthly Spend
$37,517,296
Repeat Buy Rate
57.39%
GOOD% Direct Response
78%
GOODEst. Spend
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Birch Gold
0:00 / 2:41The Bottom Line
This category has an estimated $37.5M monthly podcast ad spend and a 57% repeat buy rate and promotes 78% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Rank | Top Shows | Est. Spent | Change | Est. Impressions | Host Read % | Avg. Core Buys | Core Buyers % | Avg. Repeat Rate | Top Advertisers |
|---|---|---|---|---|---|---|---|---|---|
| #1 |  Bannon`s War RoomGeneral | $49.3M | -17% | 322.9K | 46% | 29x ad units | 16% | 25% |  +1 |
| #2 |  The NewsWorthyGeneral | $308.2K | +3% | 26.5K | 49% | 21x ad units | 70% | 77% |   +1 |
| #3 |  Simply BitcoinGeneral | $1.5M | +16% | 25.1K | 50% | 20x ad units | 30% | 40% |   +1 |
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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Birch Gold financial services | $20,254,755 | -12.0% | 96.3% | 99.6% | 173.0ad units | Core Performer |  +1 |
All Family Pharmacy | $7,675,453 | -13.2% | 93.8% | 100.0% | 162.0ad units | Core Performer | |
 information technology & services | $7,076,779 | -37.9% | 6.0% | 95.3% | 17.9ad units | Core Performer |   +1 |
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