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Comedy

Top Shows in Comedy

Comedy podcasts deliver endless laughter through hilarious standup routines, witty banter, humorous storytelling, and satirical commentary. Listeners can enjoy lighthearted conversations, improv sketches, and entertaining interviews designed to brighten their day and bring pure joy.

Shows in category: 1,639

Est Monthly Spend

$209,406,129

Repeat Buy Rate

49.80%

GOOD

% Direct Response

81%

GREAT

Est. Spend

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Most Run Ad

J
J

Just Ingredients

0:00 / 1:43
Direct Response

The Bottom Line

This category has an estimated $209M monthly podcast ad spend and a 50% repeat buy rate and promotes 81% of ads for direct response advertisers.

Shows Performance Rankings

The best campaign consists of the highest performing show with a perfect match and additional supporting shows.

Rank
Top Shows
Est. Spent
Change
Est. Impressions
Host Read %
Avg. Core Buys
Core Buyers %
Avg. Repeat Rate
Top Advertisers
#1
What We Said
What We Said
Society & CultureComedy
$2.4M+13%195.2K50%
19x

ad units

26%47%
BetterHelpSquarespace
+1
#2
Be There in Five
Be There in Five
Society & CultureComedy
$741.5K+43%146.2K50%
13x

ad units

33%53%
Cozy Earth
Hungry Root
+1
#3
The JTrain Podcast
The JTrain Podcast
Society & CultureComedy
$665.5K+10%95K50%
20x

ad units

56%61%
Hero Bread
Nutrafol
+1

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Top Advertisers

Top Spenders
Est. Spent
Change
Host Read %
DR %
# of ads
Frequency
Top Shows
Squarespace

Squarespace

information technology & services
$50,242,208+59.1%46.7%98.9%
4.9ad units
Core Performer
Sarah and Vinnie Full ShowThe Joe Rogan Experience
+1
DraftKings Sportsbook

DraftKings Sportsbook

computer games
$46,780,020-49.6%25.8%91.8%
5.4ad units
Core Performer
The Dan Le Batard ShowToucher & Hardy
+1
BetterHelp

BetterHelp

mental health care
$46,231,107-28.9%55.6%97.6%
6.4ad units
Core Performer
The Bobby Bones ShowEveryone's Business (But Mine) with Kara Berry
+1

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