Zolak & Bertrand Podcast Advertising - Audience, Sponsors & Contact

Overview

Zolak & Bertrand is a dynamic daily sports talk show deeply rooted in the Boston sports scene, offering passionate fans comprehensive coverage and spirited discussions. The podcast delivers timely news, rumors, and in-depth analysis across professional leagues like the NFL and MLB, as well as college football, with a strong emphasis on local teams and fan perspectives. Hosts Zo and Beetle provide opinionated commentary on team performance, coaching decisions, and player movements, often incorporating listener feedback and unique segments like nostalgic local sports calls. This show is essential for Boston sports enthusiasts seeking daily updates, informed opinions, and a vibrant community discussion about their beloved teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,940

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 5.9K audience size, runs 20% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Progressive Insuranceprogressive.com	Progressive Insurance	4	18	39	31	44	27	34	25	37	29	19	27	24	28	5	18	24	22	12	36	33	Core Performer 100%
Shopifyshopify.com	Shopify		7	3		5				10	13	5	1	4	5	2	4	4	4	2	3	3	Core Performer 100%
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	11	6	6					8	4	4	9	16		13	7	6	9	5	10	7	3	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$33,268	-29.8%	1%	100%	467.0ad units	Core Performer	+1
Awaken 180 Weight Loss health, wellness & fitness	$12,283	-92.4%	76%	84%	146.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$10,383	-35.3%	2%	100%	112.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cereal, orange juice and breakfast thoughts // Your calls // Today’s Takeaway - 9/1 (Hour 4)

0:00 / 0:50

Direct Response

C

#1

Run on 1x episode

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