Mark Ellen and David Hepworth have been talking about and writing about music together and individually for a collective eighty years in magazines like Smash Hits, Mojo and The Word and on radio and TV programmes like "Rock On", "Whistle Test" and VH-1.
Over thirteen years ago, when working on the late magazine The Word, they began producing podcasts. Some listeners have been kind enough to say these have been very special to them. When the magazine folded in 2012 they kept the spirit of those podcasts alive in regular Word In Your Ear evenings in which they spoke to musicians and authors in front of an audience.
Over these years they've produced hundreds of hours of material. As of the Current Unpleasantness of 2020, they've produced yet hundreds of hours more with a little help from guests kind enough to digitally show them around their attics such as Danny Baker, Andy Partridge, Sir Tim Rice and Mark Lewisohn. For the full span of the Word In Your Ear world, visit wiyelondon.com.
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Show Impressions
Estimates only, not verified by show
Est. Total Impressions
9,240
Est. Podcast Downloads
1,560
Av. Youtube Views
7,680
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Direct Response
Brands with CTAs
87%
Host Read %
% of host read ads
4%
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The Bottom Line
This show has an estimated 9.2K audience size, runs 4% host read ads and promotes 87% of ads for direct response advertisers.

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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Progressive Insurance insurance | $2,285 | -58.8% | 4% | 100% | 28.0ad units | Core Performer | |
![]() Acast online media | $2,209 | +100.0% | 0% | 85% | 26.0ad units | Core Performer | |
![]() Grow Therapy mental health care | $1,884 | -36.6% | 0% | 100% | 18.0ad units | Core Performer |
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Which bands pass the three-year test? – plus the great live albums & rock stars’ alter egos
0:00 / 0:38#1
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