Wolf & Owl with Romesh Ranganathan and Tom Davis Podcast Advertising - Audience, Sponsors & Contact

Overview

Wolf & Owl features acclaimed comedians Romesh Ranganathan and Tom Davis in an unscripted, free-flowing conversation format. Eschewing a rigid structure, the podcast offers listeners a candid and often hilarious peek into their lives, covering everything from mundane daily observations and personal anecdotes to pop culture commentary and lighthearted takes on listener dilemmas. The tone is irreverent, authentic, and punctuated with humor, appealing to fans of British comedy and those who enjoy genuine, unfiltered banter between friends. It stands out for its lack of pretension, celebrating the joy of simply "shooting the breeze" and providing a consistently entertaining escape for audiences seeking relatable, celebrity-led chat.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,897

Est. Podcast Downloads

2,380

Av. Youtube Views

9,517

Instagram

114k

YouTubers Subscribers

21k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 11.9K audience size, runs 3% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Romesh and Tom Ranganathan and Davis

British comedians Romesh Ranganathan and Tom Davis lead the Wolf & Owl podcast, a production by Ranga Bee in partnership with Listen. Known for its improvisational style and recurring segments like the Banter Cannon and Sweet Sweet Admin, the series focuses on middle-aged friendship, neurotic observations, and solving listener dilemmas. The duo regularly translates their on-screen chemistry from projects such as Avoidance and A League of Their Own into a conversational format that emphasizes male vulnerability through comedy. Following a high-engagement relaunch titled The Hiatus is Over, the channel introduced bi-weekly releases alongside dedicated listener Q&A episodes. Their content often bridge topics from 90s fashion regrets to mental health awareness, supported by a line of branded apparel from their official store. This established dynamic has led to high-profile brand integrations with services like BetterHelp and Sky, positioning the hosts as reliable voices in the UK comedy and culture sector for professional audiences.

Age: 47 years
Nationality: British
Education: UK Secondary Education System

Age: 47 years
Nationality: British
Education: UK Secondary Education System

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
LinkedInlinkedin.com	LinkedIn	1	1	1	1			1	1	1	1	1		1		1	1		2		2	2	1	2	Core Performer 67%
Tremfyatremfyaradio.com	Tremfya						1	1	1	1	2	1	1				1	1	1		1	1	1	1	Core Performer 67%
Disney Plusdisneyplus.com	Disney Plus					1						1	1	1	1	2	2	1	1	2					Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tremfya design	$2,476	-100.0%	0%	94%	18.0ad units	Core Performer	+1
LinkedIn information technology & services	$2,358	+84.8%	0%	95%	22.0ad units	Core Performer	+1
Tremfya	$2,054	+60.7%	0%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Contentment, The M.A.S.K. movie and Steven Bartlett

0:00 / 1:31

Direct Response

C

#1

Run on 1x episode

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