Windows Weekly (Audio) Podcast Advertising - Audience, Sponsors & Contact

Overview

Windows Weekly offers an in-depth, insider's perspective on Microsoft and the broader technology landscape. Hosted by veteran journalists Paul Thurrott, Richard Campbell, and Leo Laporte, the podcast provides comprehensive analysis of Windows developments, AI advancements like Copilot and OpenAI, Xbox gaming news, and enterprise solutions. Beyond product updates, the show delves into the business strategies, financial performance, and industry trends impacting tech giants. With a critical yet informative tone, it caters to tech professionals, developers, and enthusiasts seeking detailed insights, practical tips, and expert commentary on the ever-evolving world of software, hardware, and artificial intelligence.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

23,260

Est. Podcast Downloads

17,800

Av. Youtube Views

5,460

YouTubers Subscribers

26k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

37%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 23.3K audience size, runs 37% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Leo Laporte

Windows Weekly serves as a technical deep-dive hub within the TWiT.tv network, led by host Leo Laporte alongside industry insiders Paul Thurrott and Richard Campbell. The program provides granular analysis of the Microsoft ecosystem, ranging from Windows 11 Insider builds to Azure enterprise infrastructure. Known for a skeptical approach to corporate messaging, the hosts frequently critique major features through named segments such as Pick of the Week and Beer of the Week. Recent coverage has focused on the critical assessment of Microsoft's AI strategy in the series Don't Lick the Manta Rays - Breaking Down Microsoft's Earnings, where they scrutinized the integration of Copilot and the rollout of Snapdragon X Elite hardware. This veteran panel leverages decades of journalistic experience, including Paul Thurrott’s background as an author of Windows Field Guides and Richard Campbell’s expertise in .NET architecture, to transform dense earnings reports and developer roadmaps into actionable insights for IT professionals and consumer tech enthusiasts.

Age: 69 years
Nationality: American
Education: Yale University

Age: 69 years
Nationality: American
Education: Yale University

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week9/7
USAAusaa.com	USAA		1		1	1			1	1	1	1	1	2	1		Core Performer 58%
Mint Mobilemintmobile.com	Mint Mobile	1		1	1			2		1	1		2	2	1		Core Performer 50%
Disney Plusdisneyplus.com	Disney Plus		1	1	1	1	1					1	1	3		2	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$16,717	+78.8%	100%	100%	26.0ad units	Core Performer	+1
Helix retail	$12,653	0.0%	100%	100%	14.0ad units	Core Performer	+1
ThreatLocker computer & network security	$10,048	-100.0%	100%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

WW 998: Laptop Fort - Bill Gates Warns About the Dark Side of AI

0:00 / 2:21

Direct Response

W

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌