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What To Expect

What To Expect

Network: Iheartpodcasts

Overview

Hosted by the iconic pregnancy expert Heidi Murkoff and her daughter Emma Bing, the 'What To Expect' podcast serves as an essential, judgment-free companion for expectant and new parents. Building on the legacy of the world's bestselling parenting series, the show offers a blend of expert medical guidance, practical life hacks, and candid, unfiltered conversations about the realities of conception, pregnancy, and early childhood. The tone is warm, empathetic, and deeply relatable, effectively tackling 'TMI' topics and emotional hurdles like mom guilt with equal parts authority and vulnerability. It is an indispensable resource for listeners seeking evidence-based advice alongside the comforting reassurance that they are not alone in their parenting journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,920



Recent Campaigns


Demographics

Location

Fans by country:

United States 88%
Canada 4%
United Kingdom 3%
Germany 3%
Australia 2%

Age Distribution

18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%

Income Brackets

$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders
Est. Spent
Change
Host Read %
DR %
# of ads
Frequency
Top Shows
iHeartRadio

iHeartRadio

$1,1920.0%0.0%100.0%
24.0ad units
Core Performer
Randy Baumann and the DVE Morning ShowTony Pike's Cincy 360
+1
National Highway Traffic Safety Administration

National Highway Traffic Safety Administration

$4550.0%0.0%18.2%
11.0ad units
Core Performer
The Buckeye ScoopCRN Sports Network
+1
Ticketmaster

Ticketmaster

entertainment
$3150.0%0.0%100.0%
8.0ad units
Core Performer
Jessica Benson Show with CJ HurtThe Rod Ryan Show
+1

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes


Recent Episodes