
What To Expect

Overview
Hosted by the iconic pregnancy expert Heidi Murkoff and her daughter Emma Bing, the 'What To Expect' podcast serves as an essential, judgment-free companion for expectant and new parents. Building on the legacy of the world's bestselling parenting series, the show offers a blend of expert medical guidance, practical life hacks, and candid, unfiltered conversations about the realities of conception, pregnancy, and early childhood. The tone is warm, empathetic, and deeply relatable, effectively tackling 'TMI' topics and emotional hurdles like mom guilt with equal parts authority and vulnerability. It is an indispensable resource for listeners seeking evidence-based advice alongside the comforting reassurance that they are not alone in their parenting journey.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
3,920
Recent Campaigns
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
iHeartRadio | $1,192 | 0.0% | 0.0% | 100.0% | 24.0ad units | Core Performer | |
National Highway Traffic Safety Administration | $455 | 0.0% | 0.0% | 18.2% | 11.0ad units | Core Performer | |
![]() Ticketmaster entertainment | $315 | 0.0% | 0.0% | 100.0% | 8.0ad units | Core Performer |
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Ads and Episodes
Recent Episodes
