What's In the Rift Podcast Advertising - Audience, Sponsors & Contact

Overview

What's In the Rift is an immersive actual play tabletop role-playing game podcast that plunges listeners into a captivating science fiction mystery. Following six individuals drawn into a cryptic website, The Rift, the narrative unfolds as they uncover a hidden world of strange technology, disturbing experiments, and the unraveling fabric of reality. Guided by a Game Moderator and brought to life by a talented cast of players, the podcast masterfully blends suspenseful storytelling with character-driven exploration of profound questions and alternate realities. Ideal for fans of speculative fiction, TTRPGs, and intricate mysteries, this podcast offers a unique blend of collaborative storytelling and high-stakes adventure, appealing to those who enjoy narratives that challenge perceptions of existence and technology.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

349

Est. Podcast Downloads

340

Av. Youtube Views

9

YouTubers Subscribers

293

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 349 audience size, runs 10% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/3	Week8/17	Week9/14	Week9/28	Week10/12
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	Longer term buy 33%
Progressive Commercial Insuranceprogressivecommercial.com	Progressive Commercial Insurance				1	1	Test in progress 17%
Vrbovrbo.com	Vrbo		1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$17	+76.6%	0%	100%	5.0ad units	Core Performer	+1
Shopify information technology & services	$8	0.0%	0%	67%	3.0ad units	Test run	+1
Progressive Commercial Insurance insurance	$7	+100.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2.5 - Eighteen Million Sauce-eighs

0:00 / 0:47

Direct Response

2

#1

Run on 1x episode

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