Waveform: The MKBHD Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Waveform: The MKBHD Podcast offers an insightful and engaging weekly deep dive into the ever-evolving world of technology, hosted by renowned tech reviewer Marques Brownlee and co-hosts Andrew Manganelli and David Imel. This podcast caters to gadget enthusiasts and tech-savvy listeners, providing comprehensive analysis of the latest smartphones, emerging AI tools, innovative robotics, and significant industry news. Episodes blend expert opinions with lively discussions, covering everything from product flaws and market trends to software updates and consumer advice. Distinctive for its conversational yet authoritative tone, Waveform goes beyond simple reviews, offering a critical perspective on what's new, what's next, and what truly matters in the tech landscape, often including fun, off-topic segments like blind rankings to keep the content fresh and entertaining. It's an essential listen for anyone seeking to stay informed and entertained about the cutting edge of consumer electronics and digital innovation.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

553.8K

Est. Podcast Downloads

122.3K

Av. Youtube Views

431.5K

Instagram

44k

YouTubers Subscribers

532k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 553.8K audience size, runs 16% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Waveform: The MKBHD Podcast

Waveform: The MKBHD Podcast, hosted by Marques Brownlee, Andrew Manganelli, and David Imel and part of the Vox Media Podcast Network, offers an insightful and engaging deep dive into the world of technology. Leveraging Marques Brownlee's extensive background in tech reviews and Andrew and David's expertise as producers and reporters, the podcast covers the latest news, trends, and products in consumer electronics, ranging from smartphones and laptops to electric vehicles, gaming hardware, and AI. The hosts engage in conversational discussions, often debating recent industry developments and providing expert analysis. Originally an audio-only format, Waveform expanded to include a popular video version filmed in their professional studio, as well as shorter clip segments for platforms like YouTube, Instagram, and TikTok. Known for their balanced perspective, clear explanations, and willingness to tackle complex or sometimes controversial tech topics, the podcast serves as a key extension of the MKBHD brand, providing weekly updates and commentary that appeal to both dedicated tech enthusiasts and industry professionals alike.

Education: Bachelor of Science, Stevens Institute of Technology

Education: Bachelor of Science, Stevens Institute of Technology

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Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Google Pixelgoogle.com	Google Pixel									1	2	1	1	1	1	1	1		2	1	1	1	1	1	Core Performer 83%
Framerframer.com	Framer	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1		1	1	1	1	1	1	Core Performer 75%
Fetch Pet Insurancefetchpet.com	Fetch Pet Insurance						1	1	1					1	1	1	1	1	1	1	1		1		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$975,980	+79.0%	70%	100%	37.0ad units	Core Performer	+1
Framer information technology & services	$911,561	+34.3%	71%	97%	34.0ad units	Core Performer	+1
LinkedIn information technology & services	$259,896	+3.3%	26%	84%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Apple Homeview, Microsoft Surface Ultra, and Fitbit Edge. It's TECHtober.

0:00 / 1:47

Direct Response

A

#1

Run on 1x episode

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