Useful Idiots with Katie Halper and Aaron Maté Podcast Advertising - Audience, Sponsors & Contact

Overview

Useful Idiots with Katie Halper and Aaron Maté offers a weekly, no-holds-barred analysis of political news and media narratives, distinguished by its irreverent humor and critical perspective on both major U.S. political parties. Hosts Katie Halper and Aaron Maté delve into stories often overlooked by mainstream outlets, dissecting political events, interviewing guests, and exposing media misrepresentations. Recurring segments like 'Monday Mourning' provide a satirical review of Sunday news shows, catering to an audience seeking alternative viewpoints, sharp commentary, and a humorous, yet often cynical, take on current affairs and the political establishment. This podcast appeals to listeners who appreciate deep dives into political machinations and media critique delivered with a distinctive, anti-establishment wit.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

104.9K

Est. Podcast Downloads

88,620

Av. Youtube Views

16,255

YouTubers Subscribers

193k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 104.9K audience size, runs 46% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Quincequince.com	Quince	1	2	1	1	2	1	2	1	2	1		1	2	2		1	1	1	1	1	2	2	1	Core Performer 83%
True Diagnostictrudiagnostic.com	True Diagnostic															1	1	2	2	1	1	1	2	1	Core Performer 75%
Menardsmenards.com	Menards											1			1	1	1		1		1	1	1		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$203,867	-40.0%	96%	100%	52.0ad units	Core Performer	+1
Mint Mobile telecommunications	$82,849	-100.0%	62%	100%	29.0ad units	Core Performer	+1
Avocado consumer goods	$79,186	0.0%	90%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

CNN Gives It’s Final Stump for MAGA Mike Rogers to Defeat Progressive Abdul El-Sayed

0:00 / 1:06

Direct Response

C

#1

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