
Under the Radar

Overview
Under the Radar offers a deep dive into the world of independent app development, guided by industry veterans Marco Arment and David Smith. Each concise episode, typically under 30 minutes, explores the full spectrum of creating and sustaining an app, from initial design and coding to effective marketing, user support, and community engagement. The podcast provides practical insights, discusses evolving industry trends, and shares real-world strategies for navigating the challenges and opportunities of the indie app ecosystem. It's an essential listen for aspiring and established app developers, tech entrepreneurs, and anyone keen on understanding the intricate balance of creativity, technology, and business required to succeed in the app market.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
4,260
Recent Campaigns
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
![]() Sentry information technology & services | $1,315 | 0.0% | 100.0% | 100.0% | 11.0ad units | Core Performer | |
![]() Incogni information technology & services | $268 | 0.0% | 100.0% | 100.0% | 2.0ad units | Test run | |
![]() Notion information technology & services | $268 | 0.0% | 100.0% | 100.0% | 2.0ad units | Test run |
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Ads and Episodes

324: Design Despair
0:00 / 1:23Direct Response
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