UKOCR Podcast Advertising - Audience, Sponsors & Contact

Overview

UKOCR is the go-to podcast for everything Obstacle Course Racing in the UK, offering an immersive deep dive into the dynamic world of mud, sweat, and endurance. The show features comprehensive race reviews, dissecting specific events with podium finishers and experienced hosts who analyze tactics, challenges, and memorable moments. Beyond event recaps, UKOCR keeps listeners updated on the latest industry news, covering topics from organizational changes and financial futures of major races like Tough Mudder to the potential Olympic aspirations of fitness racing. With a blend of community insights, athlete interviews, and discussions on broader sports trends and technology, it caters to both seasoned OCR participants and newcomers eager to understand the sport's evolution, training, and vibrant culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

80

Est. Podcast Downloads

60

Av. Youtube Views

20

YouTubers Subscribers

305

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

GOOD

60%

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The Bottom Line

This show has an estimated 80 audience size, runs 60% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/31	Week9/21	Week9/28	Week10/19
BrewDogbrewdog.com	BrewDog			1	1	Test in progress 17%
Born Survivorborn-survivor.co.uk	Born Survivor	1				Test in progress 8%
C4 Energyc4energy.com	C4 Energy		1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Night and Day Decor	$9	0.0%	0%	100%	9.0ad units	Core Performer	+1
Spartan Race	$6	+100.0%	100%	83%	6.0ad units	Core Performer	+1
Lib Syn Ads	$5	0.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

🍺 THE SWIFT HALF – EPISODE 295

0:00 / 1:13

Direct Response

🍺

#1

Run on 1x episode

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