Topic: Thunder - an OKC Thunder Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Topic: Thunder provides an enthusiastic, fan-driven analysis of the Oklahoma City Thunder and the broader NBA. Hosted by a panel of dedicated enthusiasts, the podcast delivers detailed game recaps, player performance assessments, team strategy discussions, and reactions to breaking league news and rumors. With a casual yet insightful tone, it caters specifically to devout Thunder fans seeking in-depth, conversational commentary beyond traditional sports reporting. Episodes frequently cover recent wins, player milestones, and other notable events affecting the team's trajectory, offering a vibrant community platform for listeners to stay connected with their team through authentic fan perspectives and lively debate.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,290

Est. Podcast Downloads

2,900

Av. Youtube Views

390

Instagram

547

YouTubers Subscribers

1k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

11%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 3.3K audience size, runs 11% host read ads and promotes 73% of ads for direct response advertisers.

Creator Influence

Jacob Kniffen

Topic: Thunder serves as a specialized media outlet focused on the Oklahoma City Thunder, managed by the hosting trio of Jacob Kniffen, Justin Schlegel, and Nick Roesch. Operating within the Blue Wire Podcast Network, the program delivers deep-tier NBA analysis through named series such as Thunder Trivia and their comprehensive NBA Draft Primers. They frequently collaborate with scouting experts from No Ceilings and local beat writers from Daily Thunder to provide a blend of amateur scouting and professional reporting. A recent highlight for the channel includes their intensive coverage of the team's progression to the NBA Finals and the subsequent draft reactions for prospects like Ajay Mitchell. By hosting live post-game streams and physical fan meetups in Oklahoma City, the team bridges the gap between digital commentary and local community engagement. Their content strategy balances interactive divisional drafts with detailed roster breakdowns, providing a consistent second-screen experience for fans following the franchise’s development.

Age: 34 years
Nationality: American
Education: University of Oklahoma

Age: 34 years
Nationality: American
Education: University of Oklahoma

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/19	Week10/26
FanDuelfanduel.com	FanDuel	1	4	1	3	2		2	1	1	2	1	1	2		1	1		2	1	2		2	1	1	Core Performer 58%
Liberty Mutuallibertymutual.com	Liberty Mutual																1			1		1	1		1	Longer term buy 42%
Shopifyshopify.com	Shopify		2		3	2	2	1	1		1	1	2	1	1	1		1			1		1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$3,563	-30.0%	86%	49%	70.0ad units	Core Performer	+1
Shopify information technology & services	$716	+109.8%	4%	100%	24.0ad units	Core Performer	+1
O'Reilly Auto Parts	$512	-37.1%	0%	53%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Episode 821 - The Post-Injury Reaction Pod

0:00 / 0:16

Brand Awareness

E

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌