Tip of the Ice-Burgh Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Tip of the Ice-Burgh Podcast is the definitive weekly source for Pittsburgh Penguins enthusiasts, offering in-depth news, analysis, and commentary on the team's performance, player movements, and strategic outlook. Hosted by Nick Belsky and Nick Horwat, often joined by guests, the show dissects recent games, injury updates, trade rumors, and prospect development, providing a comprehensive understanding of the Penguins' season. With a consistent, analytical, and fan-centric approach, this podcast caters to dedicated followers seeking detailed insights and informed discussions beyond typical sports headlines, making it essential listening for anyone passionate about the black and gold.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,347

Est. Podcast Downloads

1,320

Av. Youtube Views

27

YouTubers Subscribers

106

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 1% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Bet U.S.betus.com	Bet U.S.		1	2	2					Longer term buy 25%
Vrbovrbo.com	Vrbo					1	1	1		Longer term buy 25%
Kalshikalshi.com	Kalshi	1							1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$243	0.0%	0%	68%	22.0ad units	Core Performer	+1
Lifelock	$143	0.0%	0%	100%	13.0ad units	Core Performer	+1
The Home Depot retail	$138	0.0%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Two Penguins Re-Signed as Malkin's Wait Continues

0:00 / 0:18

Direct Response

T

#1

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