This Is Monsters Podcast Advertising - Audience, Sponsors & Contact

Overview

This Is Monsters delivers an unvarnished and intense exploration into the darkest corners of human depravity, recounting the stories of society's most notorious and horrific criminals. Each episode meticulously details heinous acts committed by 'monsters' such as child killers, torturers, and family annihilators, often delving into cases involving systemic failures or grave negligence, as exemplified by stories like the Tri-State Crematory scandal. The podcast is characterized by its graphic content and unflinching narrative style, appealing to a dedicated audience of true crime aficionados drawn to unsettling accounts of human evil and the psychological underpinnings of extreme violence. It serves as a stark reminder of the horrors that exist, making it distinctive through its focus on the most disturbing and impactful criminal cases from history and recent past, ensuring a chilling and often thought-provoking listening experience for those with strong stomachs.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

63,216

Est. Podcast Downloads

34,320

Av. Youtube Views

28,896

Instagram

3k

YouTubers Subscribers

799k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 63.2K audience size, runs 7% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Jiles Unknown

Jiles is the creator and narrator behind This Is Monsters, a true crime production that investigates the darkest corners of human behavior through documentary-style storytelling. He structures his series into thematic seasons, such as Child Killers and Family Annihilators Part 2, focusing on the historical and psychological profiles of serial predators. Jiles recently launched Somewhere Sinister, a companion show that serves as his primary narrative outlet while transitioning away from previous projects. His work frequently critiques social issues, evident in his refusal to censor descriptions of victims' experiences and his vocal stances on issues like gun control and reproductive rights. In addition to long-form audio, he maintains a secondary YouTube channel called Jiles with a J where he produces more personal vlog-style content. This multifaceted approach is complemented by limited-run merchandise drops on his official website and collaborations with platforms like Gammatime for exclusive true crime features.

Age: 46 years
Nationality: American
Education: Unknown

Age: 46 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Anthem Blue Cross and Blue Shieldanthem.com	Anthem Blue Cross and Blue Shield				1	2	2	3	1			1	2	2	1	2		1	1	Core Performer 58%
AT&Tatt.com	AT&T										1		2	2		3	1	1	2	Core Performer 58%
West Coast Universitywestcoastuniversity.edu	West Coast University	1	4	2			1			4		1	2	2	1			1		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spreaker from iHeart	$6,891	0.0%	67%	100%	12.0ad units	Core Performer	+1
The RealReal apparel & fashion	$6,155	0.0%	0%	100%	14.0ad units	Core Performer	+1
West Coast University higher education	$5,432	-34.9%	0%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

American History of Lynchings

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Direct Response

A

#1

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