The Writers Panel Podcast Advertising - Audience, Sponsors & Contact

Overview

The Writers Panel offers an unparalleled insider's perspective into the dynamic world of television writing and production. Host Ben Blacker conducts insightful interviews with acclaimed showrunners, writers, and producers, delving into the creative process, the business intricacies of the industry, and the evolution of storytelling. Listeners gain practical advice on pitching, staffing, and navigating a career in Hollywood, alongside discussions on craft, overcoming imposter syndrome, and adapting to industry changes. This podcast is essential for aspiring screenwriters, television connoisseurs, and anyone fascinated by the artistry and business behind their favorite shows, providing a rich educational resource through the experiences of its high-profile guests.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,940

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 14.9K audience size, runs 6% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Ben Blacker

Ben Blacker is a professional screenwriter and industry educator best known as the creator and host of The Writers Panel and the long-running theatrical podcast The Thrilling Adventure Hour. As a co-writer with Ben Acker, he has contributed to Marvel's Thunderbolts and the Star Wars: Join the Resistance book series. Blacker serves as a resource for the professional community through his Re:Writing newsletter on Substack, where he provides structured instructional content and conducts deep-dive interviews with showrunners such as Jen Statsky. His recent work includes the development and staged production of Turn Off The Dark, a pilot script exploring the production history of the Spider-Man musical. He further engages with the creative industry by moderating panels at events like ATX TV Festival and SF Sketchfest. Outside of scripting, he provides detailed film and literary criticism to his audience, often focusing on the structural mechanics of storytelling across horror and Western genres.

Age: 50 years
Nationality: American
Education: Emerson College

Age: 50 years
Nationality: American
Education: Emerson College

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week6/15	Week6/22	Week7/13	Week7/20	Week8/24	Week10/5	Week10/19
Chasechase.com	Chase	1	1	1	1	1	1	1	1	1	Longer term buy 25%
Grow Therapygrowtherapy.com	Grow Therapy	1	1	1		1	1	1	1	2	Longer term buy 25%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	1	1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Third Apron	$2,181	0.0%	100%	100%	6.0ad units	Core Performer	+1
Grow Therapy mental health care	$1,590	-100.0%	0%	100%	9.0ad units	Core Performer	+1
Acast online media	$1,309	-100.0%	0%	78%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Owen Dennis (Among Us)

0:00 / 0:36

Direct Response

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