The Surprise Jab Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Surprise Jab Podcast offers a dynamic and opinionated deep dive into the world of combat sports and American football. Host Zachary Ruger provides timely analysis, official predictions, and comprehensive recaps of weekly UFC events, alongside NFL game picks and discussions on updated rankings. While occasionally touching on broader entertainment news, the podcast's core strength lies in its dedicated coverage of major sports leagues. It caters to passionate fans seeking informed commentary, pre-fight/game breakdowns, and post-event analysis, making it an essential listen for those who want to stay ahead of the curve in the UFC octagon and on the NFL gridiron.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

35

Est. Podcast Downloads

20

Av. Youtube Views

15

Instagram

333

YouTubers Subscribers

32

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 35 audience size, runs 12% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week7/13	Week7/20	Week7/27	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/19
Bovadabovada.lv	Bovada						1	1		2	1	2		Longer term buy 42%
Chumba Casinochumbacasino.com	Chumba Casino	1	1			2		1	1					Longer term buy 25%
Spin Questspinquest.com	Spin Quest			2	1		1		1				1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
RSS.com media production	$3	0.0%	0%	100%	9.0ad units	Core Performer	+1
Mood	$3	0.0%	71%	100%	7.0ad units	Core Performer	+1
Bovada	$2	-51.5%	14%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 297-UFC Freedom 250 Official Recap

0:00 / 0:49

Direct Response

E

#1

Run on 1x episode

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